Run TSR beats, primary distributors, supermarket chain audits, and retailer loyalty on one cloud stack. Offline-first for blackouts and weak networks, ready for cash, POS, and bank transfers.
Open-market beats, supermarket KAM calls, van sales, and wholesaler accounts run on spreadsheets and WhatsApp. The chain comes apart at five points.
ASMs only see a beat list at the week's end, never live. Visits to kiosks and provision stores, KAM calls, and van drops are logged hours after the fact. Coverage gaps only become visible in the monthly review.
TSRs text retailer orders to the distributor. Clerks retype them into invoices. SKU mix-ups, wrongly applied schemes, and silent stock-outs follow close behind.
Distributor sales reports land 7 to 10 days late. Brand managers cannot adjust trade schemes, redirect van loads, or clear slow SKUs while the cycle is still open.
POSM is shipped to supermarket chains for promotions, yet nobody verifies facings, shelf share, or planogram compliance. Trade spend cannot be tied back to real visibility on the shelf.
Kiosk and provision-store owners are rewarded through ad hoc credit and dash, not a structured points engine. Brand recall, category push, and SKU loyalty stay locked with the wholesaler.
New launches, NAFDAC pack changes, and scheme updates spread through WhatsApp voice notes. No assessment, no completion record, no proof a TSR is ready to pitch.
Two apps cover the full Nigerian FMCG workflow. Both run offline-first on Android and iOS, and both sync to the same cloud admin portal.
Google Play
Apple App Store
Google Play
Apple App Store
SFA, DMS, loyalty, retail execution, and LMS each have a dedicated page covering Nigerian FMCG workflows, screens, and integrations.
GPS-tracked beats, order entry by TSRs, structured KAM call cycles, and real-time secondary-sales dashboards for food, beverage, dairy, and home care field teams.
Explore FMCG SFA →Order-to-cash, batch and expiry control, trade schemes, sub-distributor mapping, and Naira credit limits for primary distributors.
Explore FMCG DMS →Pack-QR earning, DMS-fed points, instant payouts to bank or fintech wallets, and tier progression for retailers, wholesalers, and promoters.
Explore FMCG Loyalty →Audit checklists for chains, AI scoring of shelf images, POSM compliance checks, and planogram tracking across supermarkets and hypermarkets.
Explore FMCG Retail Execution →Product launch modules, scheme refreshers, gamified quizzes, and level-based unlocks for TSRs, KAMs, merchandisers, and van crew.
Explore FMCG LMS →A cloud sales force automation platform built for Nigerian FMCG field teams. One offline-first app handles open-market and provision-store beats, supermarket KAM calls, and van-sales runs, with GPS-verified visits and live secondary orders flowing back to head office.
A cloud distributor management system for Nigerian distribution networks. Order booking, batch-level stock, Naira pricing, trade schemes, GRN, and payment reconciliation in one portal. Imports landing through Lagos and Port Harcourt ports get full inbound traceability.
A cloud loyalty platform built for the Nigerian trade. Points are earned through pack QR, sales-data slabs from the DMS, or invoice upload with multi-level checks. Redemption pays out to a bank account or fintech wallet, voucher partners, or a physical reward catalogue.
An AI retail execution platform for chain audits in Nigeria. POSM rollouts come with store lists and picture-of-success references. Cloud image recognition scores facings, eye-level placement, brand blocking, and competitor share with no manual counting.
A cloud sales team LMS for Nigerian FMCG workforces. Four delivery modes: classroom with photo attendance, virtual through Meet, Teams, or Zoom, geo-tagged in-store coaching, and self-paced e-learning, all available in English, Hausa, Yoruba, Igbo, or Pidgin. Modules unlock as promotion criteria are met.
Practical reads on TSR automation, distributor DMS, supermarket audits, and retailer loyalty for Nigerian FMCG operators.
Eight reasons the platform fits food, beverage, dairy, home care, and personal care teams across the Nigerian trade.
SFA, DMS, loyalty, retail execution, and LMS share the same data. TSR visits, distributor invoices, and chain audits link together without rekeying.
Schemes, price lists, beat plans, audit forms, and approvals are shaped to your channel mix. No code change needed to support a fresh SKU launch.
Route sequencing, shelf-image scoring, fraud screening on QR scans, and the 1Voice query assistant, each one aimed squarely at a real FMCG bottleneck.
TSRs work dense open markets and rural routes through grid blackouts and weak signal. Visits, orders, and photos sync the moment coverage returns.
Role-based access, encryption in transit and at rest aligned with NDPA 2023, and a full audit trail. Sign-offs on credit, schemes, or orders can chain through up to seven approval levels.
REST APIs and SFTP feeds connect SAP, Oracle, Microsoft Dynamics, Sage, and any existing DMS without ripping out what already runs today.
Begin with SFA-only or DMS-only in one region, then add modules later. No big-bang cutover and no field-team disruption mid-cycle.
TSR and retailer apps publish under your brand on Google Play and the App Store. Carry your own logo, your colours, and your own splash screen.
