Retail & Modern Trade Retail Merchandising Cloud Software for Omani Business

Yes. Each modern-trade chain gets its own planogram, audit checklist, and KPI weighting. A large Lulu hypermarket runs a multi-aisle, multi-shelf check, while a smaller Sultan Center or SPAR outlet gets a simpler version. The merchandiser app loads the correct check per store, so field teams never guess which standard applies at which fascia.

Yes, and in Oman that is the whole point. The same platform runs a share-of-shelf audit inside a Carrefour or Nesto hypermarket and a visibility check at a baqala or mini-market on a Muscat side street or in a wilayat outside the capital. Each outlet is tagged by channel, served its own checklist, and rolled up so brand teams see modern trade and general trade side by side.

The model is trained on the brand's SKU library plus chain shelf templates. It copes with glare, occlusion, awkward angles, and the mixed stacks common on a compact baqala shelf or a hypermarket gondola. Photos the model is unsure about route to a human reviewer rather than auto-passing or failing, so a merchandiser is never scored on a guess.

Key account managers walk into a review with a chain scorecard: execution compliance, end-cap and gondola install, share-of-shelf, out-of-stock rate, and POSM presence. Every data point is photo-backed and GPS-stamped. When a Lulu or Carrefour buyer disputes what happened on the ground, the audit trail settles it without argument.

Yes. End-cap, gondola, and secondary-display windows are configured with start and end dates, store location, POSM elements, and SKU mix. Merchandisers capture install, mid-window, and dismantle photos. Exceptions fire when a display is not built, is dismantled early, or the agreed POSM never went up in a paid-for spot.

Out-of-stock events are logged by SKU and store on the visit. The platform classifies the cause: chain warehouse stock, a supply gap from the distributor, slow replenishment, or a delisting. In general trade it flags where a baqala or wholesaler has run dry so the van-sales or pre-sales rep can restock, and daily dashboards let the key account manager raise chain gaps immediately rather than waiting for the next review.

Seasonal rollouts are scheduled campaigns with store lists, POSM kits, install windows, and dismantle dates. The app shows the plan per store, whether it is a Lulu branch in Muscat or a cluster of baqala stores in Salalah ahead of the Khareef season. Exception reports flag outlets where the Ramadan or Khareef-season POSM is missing, damaged, or was taken down before the window closed.

Yes, as a resilience feature rather than a daily concern. Across the Muscat-Sohar-Salalah corridor connectivity is reliable, but a route into the interior or a remote coastal wilayat can still see a signal gap. Merchandisers keep capturing photos, completing audits, and logging out-of-stock SKUs through that gap. Data syncs the moment signal returns, and conflict rules prevent duplicate visits.

Shelf photos run through AI for own-brand and competitor SKU detection. Share-of-shelf is calculated as facings per brand over the category total. Reports show trends per chain, governorate, category, and store, so a brand team spots a rival expanding its block in a Muscat hypermarket or crowding a baqala counter in Sohar before it costs a listing.

Checklists and prompts run in English, the language of Omani business, alongside Arabic, so a nationally-balanced field force of Omani nationals and expatriate staff can run a visit without friction. A merchandiser covering Muscat modern trade and a colleague covering baqala routes further along the coast follow the same structured audit, and every answer, photo, and score lands in one comparable dataset for the brand team.

Trade marketing sees rollout status, POSM deployment, audit pass rate, and corrective-action closure. Key account managers get chain scorecards for buyer reviews, and general-trade leads get coverage and visibility roll-ups by governorate and corridor. Drill-downs run from national, to Muscat or Dhofar, to chain, to a single store and its individual photo with full audit trail.