Retail & Modern Trade Training & Learning Cloud Software for Philippine Business

A short module maps each modern-trade account: buyer and category-manager roles, contact protocol, listing and shelf-space terms, and the review calendar for chains such as SM, Robinsons, and Puregold. Key account managers clear a quick assessment before booking the first buyer meeting, so nobody walks in cold.

Yes. Separate tracks are built for each channel. Modern-trade tracks cover chain negotiation and planogram standards, while sari-sari tracks cover small-store engagement, tingi-pack SKU management, and how to work distributors, sub-distributors, and wholesalers that supply the general trade. Reps train only on the channel they cover.

A dedicated module breaks down chain listing terms, shelf and gondola-end costs, and trade-spend bands in Philippine pesos, along with the internal approval matrix. Key account managers learn the sign-off flow and an invoicing workflow aligned to BIR requirements before they commit any budget on a range review, so spend is never approved by someone who has not passed the module.

Photo-based standards cover planogram compliance, share of shelf, POSM placement, price-tag accuracy, and FDA batch and expiry checks on the shelf. Merchandisers pass an image quiz before they are cleared to audit a store, whether that is a supermarket aisle or a busy sari-sari counter, so audits read the same across every outlet.

Promoters record their pitch on the app in English, the default language across the platform, with regional delivery in Cebuano supported for teams covering the Visayas and Mindanao. Trainers score tone, product accuracy, and shopper handling. Failed attempts trigger refresher content. Only certified promoters are assigned to a shop floor or a market activation shift.

Demo flow modules carry step-by-step videos: stand setup, sampling rules, taking payment by cash, card, or an e-wallet such as GCash or Maya, and returns handling. Demo specialists pass the flow quiz before working a weekend activation at a modern-trade outlet or a sari-sari-store event.

Yes. Briefings for the Christmas season, back-to-school, and other peak retail periods deploy as short modules a couple of weeks before each campaign. Content covers the SKU mix, gift and bundle packs, price points, and promoter scripts for both chains and sari-sari activations. A quiz pass confirms every promoter and merchandiser is ready before the campaign goes live.

Yes. The platform is built mobile-first for the signal gaps and typhoon-season disruption that affect field routes across the islands. Merchandisers download modules over Wi-Fi at the branch, then study while moving between outlets on provincial or inter-island routes. Videos run under three minutes and quizzes under two, so they finish between visits. Attempts are stored on the phone and sync on their own once the network returns.

Certification status feeds the SFA app. An uncertified promoter cannot be rostered to a chain or a new product launch, and an uncertified key account manager cannot book a listing meeting. Expired certificates trigger a refresh module. Brand teams see a live readiness view by account, channel, and region, from Luzon down to the Visayas and Mindanao.

Yes. The employee LMS app and the trainer app publish under your brand on Google Play and the App Store, on the same cloud backend. Agency promoters and direct-hire merchandisers can run on one app or two, which suits FMCG brands that mix a field agency for modern trade with an in-house team covering the sari-sari trade.