Consumer Durables & Electronics Field Sales Software for South African Brands

One platform, three sets of screens. The account manager works national chain buyers and the display floors the brand runs itself, on a fixed review cycle. The dealer rep covers independent stores, cash-and-carry counters and township high streets. The promoter holds a single floor for the shift, logging each demonstration and what it converted to. Nobody has to work around a screen designed for somebody in another role.

Each promoter is tied to one counter or floor, whether that is an appliance aisle in a national chain, a specialist electronics store in a mall or an independent dealer on a township high street. The shift only opens inside the boundary drawn around that outlet, with selfie AI on the check-in, and it keeps running when the signal drops out in a basement store or on a rural route. Demonstrations, shopper interest and closed sales are recorded through the day, so a conversion ratio stands in place of a self-reported register.

The promoter opens a demonstration against a model and closes it with the shopper interest, the reason the decision turned, whether that was price, one feature, warranty cover or credit and lay-by terms, and the outcome. Where it ends in a sale the serial or IMEI is captured so the unit can be tied back later. That record drives promoter scoring and rival-brand analysis, and it shows brand teams which model is winning the floor in Gauteng against the one winning it in the Eastern Cape.

Yes. Retailer and dealer sales files arrive by API or on a scheduled SFTP drop, and where the counter runs a till or card terminal the receipt reference travels with the line. The platform lines shift, outlet and serial up against the sale before anything is approved. Confirmed conversions drive the rand incentive, settled by EFT in the ordinary run, while anything unmatched or inflated is parked for review rather than paid and argued about a month later.

Every dealer order and every matched sell-through unit posts straight into the month-to-date and quarter-to-date buckets for that rep, province, dealer and model. Leadership watches the run rate against target across Gauteng, the Western Cape and KwaZulu-Natal while the month is still open rather than after it closes. Where a territory drifts the alert goes out at once, and nobody spends the last day of the month consolidating spreadsheets.

Every chain account and brand floor carries a buyer profile and a review rhythm. A flagship store in a metro is seen far more often than a satellite branch in a smaller town, with the tiers in between placed somewhere along that scale. The daily plan rolls up into a key account MIS, and when a public holiday or a store refit moves a meeting the calendar reorganises itself instead of waiting for someone to redo it.

Every dealer carries an agreed active model list. On the call the rep records what is genuinely on display, the price marked against it and the SABS mark where the category calls for one. Anything out of stock, quietly delisted or brought in through a grey channel is logged with a photograph. The compliance view then shows how much of the agreed range is actually present, and that is the number account managers take into the next dealer review.

Brand managers follow offtake by model, conversion ratios and demonstration volumes province by province. Account managers get a scorecard per chain and per dealer to carry into buyer reviews. Leadership sees the national roll-up and drills from there to a single store or a single promoter. Ask 1Voice which appliance dealers in the Eastern Cape grew fastest last quarter and the answer arrives without a report being written.

The app runs for a field force working in English, isiZulu, isiXhosa, Afrikaans and Sesotho, so a promoter in Umlazi and a dealer rep in Khayelitsha each work in the language they are comfortable in. Outlets are pinned on GPS with a landmark note rather than on a street address, which is what makes township high streets and busy trading precincts such as Warwick Junction workable for a rep who has never walked them before.

Yes, it is built offline-first. On a gravel route in Limpopo, inside a basement store in a shopping centre or in a township pocket where coverage thins out, promoters and dealer reps carry on marking attendance, running demonstrations, checking prices and keying dealer orders. It all queues on the handset with the photographs attached and syncs the moment a bar returns, so a full day of work never has to be retyped from memory.