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Why Choose Cloud AI Merchandising Campaign Management Software in South Africa?

End-to-end campaign management for South African brands and distributors that need structured merchandising rollouts across national chains and township trade at the same time, offline-first coverage tracking on routes where mobile signal thins out, and a scorecard that reads the same in a chain aisle and at a spaza counter.
Campaign Creation & Scheduling – Name the campaign, set start and end dates against a rand budget, load outlet and POSM lists, and publish in one click.
Planned vs Ad Hoc Campaigns – Keep budgeted campaigns ring-fenced from the unplanned activations a new rand price list triggers, with spend tracked on its own.
Self-Service Campaign Module – Trade-marketing teams in Johannesburg, Cape Town or Durban build and launch campaigns without an IT ticket.
Live Notifications & Alerts – Reps are alerted the second a campaign goes live; alerts queue quietly and land when the handset picks coverage back up.
Campaign Coverage Tracking – Executed, pending and overall coverage sit on one live dashboard that fills in as the field syncs.
Campaign Scorecards & Scoring – Score every campaign on compliance, geotagged photo proof, completion rate and execution quality.

1Channel Suite for South Africa

Complete SaaS tooling for field sales, loyalty, retail execution, CRM and training right across your distributor network

How Our Software Works?

Trade marketing sets a campaign up in the admin portal: a name, a duration and dates, the outlet and POSM lists, then the objectives and guidelines the field has to work to. On publish, assigned reps are alerted and the campaign drops into their mobile app, which carries on working where coverage does not. They work chain aisles, independent stores and spaza counters, put the POSM up, capture geotagged photo proof and mark the visit complete; the record uploads the moment the handset finds a signal. Managers follow coverage, read the scorecards and set budgeted execution against ad hoc on live dashboards.

Field rep campaign execution and image submission mobile app
Audit task completion and outlet visit tracking mobile app
Campaign management dashboard with POSM mapping and merchandising audit
Visibility analytics and campaign coverage performance dashboard

Insights & Resources

Practical guides for selling and distributing across the South African market.

Share of Shelf and Planogram Compliance in South African Modern Trade
Retail

Share of Shelf and Planogram Compliance in South African Modern Trade

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Rewards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

mid market high performer
easy for mid market businesses
easiest setup for mid market businesses
high performer for asia pacific

Comprehensive Features Overview

Who Uses Merchandising Campaign Management in South Africa?

From FMCG and beverages to telecoms, pharma and consumer electronics, South African brands and distributors use merchandising campaign management to plan rollouts, follow POSM deployment through cash-and-carry and township trade, and measure execution quality in chain stores and spaza shops alike.
💡 Fully Customisable: Every workflow, module, dashboard and business rule bends to how your South African distributor network and field force actually work.
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FMCG Companies

Run merchandisers, promoters and distributor reps, and execute campaigns across chains and township trade.

Beverage Brands

Lift outlet coverage, fridge and shelf visibility, and van-sales campaign execution.

Telecom Brands

Monitor activations, spaza-counter branding, trade visits and field workforce attendance.

Pharma & OTC Brands

Manage pharmacy and OTC counter visibility, promoter visits and display checks.

Consumer Electronics Brands

Track in-store promoters, demos, fixtures and display compliance across chain floors and independent dealers.

Distributors & Wholesalers

Follow trade visits, attendance and retail execution down the distributor-to-retailer chain.

Service Businesses

Manage mobile employees, audits, attendance, and routes.

PRICING

No two brands run merchandising the same way. Rand pricing follows user count, the modules you take, configuration scope and deployment scale.
Every plan includes cloud hosting, offline-capable mobile apps, onboarding support and training.

Why South African Businesses Choose 1Channel

Brands and distributors pushing out from Gauteng into KwaZulu-Natal, the Western Cape, the Eastern Cape and Limpopo need tighter execution control across many teams, chain stores and township outlets. Our platform pulls retail operations into one offline-first system.

Benefits:

Monthly Plan

Flexible monthly billing in rand
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Celebrating Growth Milestones

At 1Channel, we celebrate every step of our new customers journey, market of geography, or higher customer satisfaction score to become the preferred Field Sales CRM leader.

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Frequently Asked Questions

What is merchandising campaign management?

How do I create a campaign in 1Channel?

Can marketing teams launch campaigns without IT help?

What is the difference between budgeted and ad hoc campaigns?

How is campaign coverage tracked?

What are campaign scorecards?

Are field reps alerted the moment a campaign goes live?

Is the platform suitable for South African FMCG brands?