Building Materials Showroom Merchandising Software for Vietnam

Tile and sanitaryware showrooms, paint dealers with a tinting station, hardware stores, cement and aggregate depots, and steel and roofing yards. Each class carries its own picture of success and its own checklist, because none of them sells the same way. Reporting rolls up by distributor, by class and by province.

A display set is briefed as a layout: which panels, which frames, which ranges, arranged in which order. The merchandiser photographs it against that layout on the visit. AI reads which pieces are mounted, which have gone missing and which have been swapped for something else, then scores the set as a whole rather than counting facings.

Every board and card stand is held as an item with a range version and a replacement date against it. When a range is withdrawn, the platform lists each showroom still displaying the superseded version and raises a swap task for the next visit. Stale samples are usually the largest single gap a first audit round turns up.

Level one is the merchandiser auditing their own visit. Level two is a Sales Supervisor re-check, triggered either by a flag or by a sampling quota. Level three is a brand or Key Account Manager spot-check for governance. Each level carries a photograph, a location stamp and a timestamp, so the record stands up in a dealer review.

Far less often than a tạp hóa or a minimart, and far more thoroughly when you do. A display set does not empty overnight the way a grocery shelf does, so a monthly or quarterly visit with a long checklist beats a weekly walk-past. Cycles are set per outlet class, and frequency rises only where scores keep slipping.

Yes. A tinting machine out of a base colourant, out of calibration or simply switched off costs the range every sale it would have made that week. The checklist covers base stock, machine status, the card stand beside it and the fan decks on the counter, each with a photograph attached.

Display frames, sample boards, card stands, counter units and dealer signage leave the distributor with kit identifiers attached. The merchandiser app confirms receipt, install and removal with before-and-after photographs. Trade marketing sees realisation against budget in VND, by dealer and by province.

The showroom floor is shared, and the dealer decides who gets the good wall. Merchandisers log which rival ranges are on display, how much space they hold and where they sit relative to yours, with the photograph as backing. Across a few cycles that shows where a brand is losing floor long before it starts losing orders.

Display-set integrity, sample currency, POSM install rate, audit pass rate and corrective-action closure, with a drill-down from the national view to a province, a dealer, a single showroom and finally one photograph. 1Voice AI answers ad hoc questions in plain language.

It is built for one. The distributor (nhà phân phối) usually employs the people calling on dealers, while the brand employs the Sales Supervisor and Area Sales Manager layer above them. The platform gives the brand direct sight of what was executed in each showroom, rather than waiting for a distributor to report it upward.