Merchandising Campaign Management Software Vietnam

It is a platform for planning, launching and measuring merchandising campaigns across every outlet format a Vietnamese brand sells through, from supermarkets and minimarts to tạp hóa stores and traditional-market stalls, each with its own window, POSM list and scoring rules.

Name the campaign, set its start and end dates, choose the outlets it covers, upload the POSM list, attach objectives and execution guidelines, then publish. Assigned Field Sales Representatives are notified immediately and see the brief inside their day plan.

Yes. The self-service module lets brand and trade-marketing teams create, configure and publish campaigns themselves, which matters when a Tết brief has to reach northern territories weeks before the southern ones.

Budgeted campaigns are planned ahead with a VND allocation held against them. Ad hoc campaigns are raised mid-cycle when a competitor activation, a new listing or a short-dated stock position needs an immediate answer, and their spend is tracked separately so the planned budget stays readable.

A live dashboard shows executed, pending and overdue outlets broken down by region, territory and outlet format, so the North and the South can be read separately during a festive build rather than averaged into one national number.

Scorecards turn each campaign into a comparable score built from compliance against the brief, the quality of geotagged photo proof, completion against the assigned outlet list and how promptly the work was done.

Yes. Push notifications and in-app alerts reach every assigned representative and Sales Supervisor as soon as the campaign is published, and again whenever dates, outlets or POSM lists change.

Yes. One campaign can carry format-specific tasks, so a supermarket or minimart team works to a planogram and negotiated display space while a tạp hóa or traditional-market visit runs a shorter placement and poster job, and both are scored on the same campaign.