POSM Management Software Vietnam

An administrator builds the POSM library first: categories, then individual types such as shelf strips, wobblers, standees, counter display units, danglers or branded chillers, each linked to the brand and product line it advertises.

A manager picks the POSM types in scope, attaches reference photographs showing the intended installation, and assigns the campaign to an outlet list. General trade and modern trade usually get separate lists, because a minimart planogram and a tạp hóa counter need very different material.

The Field Sales Representative or Merchandiser photographs the material during the visit and submits it from the mobile app with a GPS geotag and a timestamp, so head office can see where and when each piece actually went up.

Every item carries a per-outlet status of dispatched, installed, missing or damaged. Dashboards roll that up by distributor, by Sales Supervisor and by region, so progress in the North, the Centre and the South can be compared inside one campaign.

The field user records the exception with a reason code and a photograph, and it routes into an approval workflow for replacement or write-off. That matters most in general trade, where a shopkeeper may take a display down within days to reclaim counter space.

Auditors compare each submitted photograph against the reference image and score it. Those scores feed campaign analytics, so a brand can separate material that was genuinely installed from material that was signed for and never displayed.

Yes. Reference images are attached at campaign setup and travel with the task to the phone, so a merchandiser working a hypermarket aisle and one working a crowded tạp hóa both see the standard expected of them.

Reports cover allocation against dispatch, installation status by outlet, survival at the next visit, exception volume by reason, compliance scores and campaign completion, with seasonal views for the Tết and Mid-Autumn build-up.