POSM Tracking & Proof of Execution Software Vietnam

It is the evidence trail behind display spend. Every branded item the brand funds is photographed in place, stamped with coordinates and a capture time, matched against the reference image for that item, and reopened on the following visit so the brand knows what it paid for is still standing.

The Field Sales Representative opens the assigned display list at the outlet and shoots each item, and the app writes the coordinates and the capture time into the record before it leaves the handset. Uploads pulled from the phone gallery are refused, so what reaches the auditor is what the rep stood in front of.

On a dense trading street a loose geofence radius covers several storefronts at once, so location on its own proves nothing. Each outlet is pinned to its own verified coordinate during survey, and the item, the outlet code and the capture time are bound into one record, which stops a shot taken at the neighbour's frontage from clearing the visit.

The claim is settled against the record rather than the argument. The dated photograph, the coordinates, the reference image comparison and the auditor's decision sit on one screen, so a rebate or replacement request either matches an installation or it does not.

Yes. The next scheduled call reopens the same item and asks for a fresh photograph, and the before-and-after pair sits side by side. Boards and racks that come down within days of installation then surface as a pattern by outlet, by route and by distributor rather than as scattered complaints.

Both peaks push large volumes of festive display material into the channel inside a short window, and the North and the South build stock on different clocks. Campaigns are dated as separate waves by region, so installation deadlines, outstanding outlets and exception queues are tracked wave by wave instead of as one national total.

Yes. Supermarkets, minimarts and convenience stores commonly restrict where and when a Merchandiser may photograph inside the store. Permitted angles, capture rules and visit windows are configured per account, so the evidence is collected without breaking the retailer's own floor rules.

Photographs taken inside outlets can pick up shoppers and shop staff, and the Law on Personal Data Protection 91/2025/QH15 has been in force since 1 January 2026. The platform supports that obligation with retention periods on image archives, role-based access to submissions and handling of deletion requests.