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Best 7 Field Sales Tracking Software in India
In business, you may have heard the phrase "First Mover Advantage." It refers to the early adoption of new technologies or innovations to gain a competitive edge and generate more sales than competitors.
After the introduction of AI in business, 2026 is the year where having the ability to identify and adopt the most beneficial technologies for your business can significantly improve your performance compared to your competitors.
Businesses like Tata Consumer Products, Trent, Eternal, Sun Pharma, Cipla, Axis Bank, SBI, Maruti Suzuki, and many others that rely on field-force-based sales have already started adopting AI and advanced technologies to manage their sales operations more efficiently.
So, in this blog post, you will discover the top 7 best field sales tracking software in India that offer modern, AI-integrated solutions designed to simplify sales operations. This list provides a comprehensive comparison of the best software options, along with their key features, helping you make an informed decision.
Why You Need Field Sales Tracking Software?
To get real-time visibility of field activities: Managers can track attendance, store visits, and on-ground activities with GPS and photo verification.
To monitor beat compliance and visit productivity: Businesses can ensure that field employees follow approved market visit plans and cover assigned outlets daily.
To track sales and stock performance outlet-wise: SKU-wise sales, stock data, and productivity reports help measure actual field impact.
To prevent fake check-ins and location misuse: Geo-fencing and AI-based validation ensure employees perform activities only at assigned locations.
To measure field team performance accurately: Detailed reports on attendance, visits, distance travelled, and productivity help evaluate performance objectively.
To centralize field operations and reporting: All attendance, sales, merchandising, and activity data are captured in one system for better decision-making.
India's Top 7 Best Field Sales Tracking Software
1Channel SFA
Zoho CRM
LeadSquared
Repsly
Salesforce
HubSpot
Pepperi
Comparison Table – 7 Field Sales Tracking Software in India
1Channel SFA is an advanced field sales tracking software built specifically for businesses that manage large on-ground sales teams. It provides real-time visibility of attendance, market visits, sales activities, stock, and field performance through a centralized and fully configurable platform. Designed for Indian enterprises, 1Channel delivers deeper control and more accurate tracking than traditional CRM-based tools.
Top 5 Features
Real-time GPS-based attendance tracking with geo-fencing and photo validation
Beat plan creation, approval, and daily visit compliance monitoring
SKU-wise sales, stock, and order tracking with detailed productivity reports
Customizable dashboards, analytics, and advanced report builder
End-to-end field activity management including audits, questionnaires, and approvals
Best Industries for 1Channel SFA
1Channel is ideal for businesses with large field workforces and on-ground operations, including:
FMCG & Retail – For outlet visits, merchandising, displays, and sales tracking
Pharmaceutical & Healthcare – For doctor and chemist visit tracking and compliance
BFSI (Banking, Financial Services & Insurance) – For field agent monitoring and lead execution
Manufacturing & Distribution – For dealer visits, stock checks, and secondary sales tracking
Consumer Durables & Automotive – For sales, service call tracking, and field execution
Best suited for small, mid-sized, and large enterprises with distributed field teams that require complete real-time visibility, operational control, and scalable field sales tracking across multiple locations.
Track Every Field Activity with Precision
1Channel SFA provides real-time GPS tracking, beat compliance monitoring, attendance validation, and comprehensive field performance analytics—all in one powerful platform designed for Indian enterprises.
Zoho CRM is a cloud-based customer relationship management platform designed for mid-sized to large enterprises. It focuses on managing leads, sales pipelines, marketing campaigns, and customer interactions through automation and AI-driven tools. While strong in overall CRM capabilities, its field sales tracking features are more generalized compared to specialized field force management platforms.
Top 5 Features
Lead and contact management with structured sales pipeline tracking
Workflow automation and AI-powered sales assistant (Zia)
Sales forecasting and performance reporting dashboards
Marketing campaign and customer support management tools
Integration with 500+ business applications for extended functionality
Best suited for mid-sized to large organizations looking for a general-purpose CRM system with automation and integrations rather than deep field sales tracking specialization.
LeadSquared
Overview
LeadSquared is a sales automation and CRM platform designed to improve lead capture, distribution, and sales execution for growing businesses. It focuses heavily on lead management, workflow automation, and structured sales processes across complex customer journeys. While strong in lead tracking and inside sales management, its field sales tracking capabilities are more CRM-driven rather than deeply execution-focused.
Top 5 Features
Automated lead capture from multiple channels with intelligent lead assignment
Sales workflow automation to improve execution efficiency
Lead nurturing and pipeline tracking dashboards
Built-in mobile CRM for field and inside sales teams
Performance tracking and reporting for sales teams
Best Industries for LeadSquared
LeadSquared is best suited for:
EdTech & Higher Education
Financial Services & Lending
Healthcare & Diagnostics
Marketplaces & Aggregator Platforms
High-volume lead generation businesses
Best suited for mid-sized and growing enterprises that prioritize structured lead management and sales automation over advanced field sales tracking control.
Repsly is a retail execution and merchandising platform designed for brands and brokers that manage in-store execution teams. It focuses on retail visibility, promotion tracking, planogram compliance, and KPI-based field performance. While highly effective for merchandising-heavy businesses, it is more retail execution–centric rather than a complete end-to-end field sales management system.
Top 5 Features
Retail visit tracking with KPI and execution monitoring
Route planning and scheduling for field merchandising teams
Promotion and planogram compliance tracking
Mobile data collection and order entry tools
Performance analytics for team and account managers
Best Industries for Repsly
Repsly is best suited for:
FMCG brands with strong retail merchandising focus
Consumer packaged goods (CPG) companies
Retail execution agencies and brokers
Beverage and food brands
Beauty and personal care brands
Best suited for mid-sized to large retail-focused brands that prioritize merchandising execution and in-store compliance over broader multi-industry field sales management.
Salesforce
Overview
Salesforce Sales Cloud is an enterprise-grade sales CRM designed to accelerate revenue growth through AI-driven automation, pipeline management, and advanced analytics. It combines AI agents, automation tools, and revenue intelligence to optimize the complete sales lifecycle. While highly powerful and customizable, it is often complex and cost-intensive compared to specialized field sales tracking platforms.
Top 5 Features
AI-powered sales automation and intelligent pipeline management
Advanced sales analytics and revenue intelligence dashboards
Customizable workflows, reports, and enterprise-level configuration
Revenue lifecycle management with CPQ capabilities
Partner relationship management and sales performance tracking
Best Industries for Salesforce Sales Cloud
Salesforce Sales Cloud is best suited for:
Large enterprises with complex sales structures
IT & SaaS companies
Global B2B organizations
Manufacturing and enterprise solution providers
Companies requiring deep customization and integrations
Best suited for large enterprises with complex sales ecosystems that require heavy customization, AI-driven automation, and enterprise-grade CRM infrastructure.
HubSpot
Overview
HubSpot Sales Hub is a unified sales engagement platform built to help growing teams close deals faster through automation and AI-powered productivity tools. Built on HubSpot's Smart CRM, it centralizes customer data, communication history, and deal tracking into one system. While strong in inside sales and engagement workflows, it is less specialized for intensive on-ground field sales tracking.
Top 5 Features
Email tracking, meeting scheduling, and sales engagement tools
AI-powered task automation and deal insights
Unified customer view across marketing, sales, and service
Workflow automation for consistent sales execution
Customizable dashboards and pipeline visibility
Best Industries for HubSpot Sales Hub
HubSpot Sales Hub is best suited for:
SaaS and technology companies
Startups and growing sales teams
Digital marketing and service businesses
B2B inside sales teams
Companies focused on inbound and engagement-driven sales
Best suited for small to mid-sized growing organizations that prioritize sales engagement and automation over deep field sales monitoring and execution control.
Pepperi is a B2B commerce and sales force automation platform built primarily for consumer goods brands and wholesalers managing omnichannel sales. It combines B2B e-commerce, retail execution, van sales, and trade promotions into a unified mobile-first system. While highly specialized for FMCG and distribution-driven businesses, it is more commerce-centric compared to broader multi-industry field sales tracking platforms.
Top 5 Features
Integrated B2B e-commerce platform for web and mobile ordering
Offline and online order-taking with digital catalogs and trade promotions
Retail execution tools for in-store audits and merchandising
Direct Store Delivery (DSD) and van sales with route accounting
ERP integrations including SAP Business One and SAP Business ByDesign
Best Industries for Pepperi
Pepperi is best suited for:
FMCG brands and distributors
Food & beverage companies
Beauty & cosmetics brands
Consumer goods wholesalers
Eyewear and specialty retail distributors
Best suited for mid-sized to large consumer goods and wholesale businesses that require integrated B2B commerce and distribution management along with sales execution tools.
FAQs – Field Sales Tracking Software in India
1. What are the best field sales tracking software in India?
Some of the best field sales tracking software in India include 1Channel SFA, Zoho CRM, LeadSquared, Repsly, Salesforce Sales Cloud, HubSpot Sales Hub, and Pepperi, depending on business size and industry requirements.
2. Which field sales tracking software is best for Indian businesses?
For Indian businesses with large on-ground sales teams, specialized platforms like 1Channel SFA offer deeper real-time tracking, beat management, geo-fencing, and execution control compared to general CRM systems.
3. What features should I look for in field sales tracking software?
Key features to look for include GPS-based attendance, beat planning, visit tracking, geo-fencing, sales and stock reporting, performance analytics, and mobile accessibility for field teams.
4. Is CRM software enough for field sales tracking?
While CRM software helps manage leads and pipelines, dedicated field sales tracking software provides stronger on-ground visibility, location validation, beat compliance monitoring, and activity tracking.
5. How does field sales tracking software improve productivity?
It improves productivity by automating attendance tracking, optimizing routes and beat plans, reducing fake reporting, providing real-time performance insights, and centralizing field operations into one system.
Disclaimer
Brand names, logos, and images belong to their respective owners.
Used for informational and comparison purposes only.
No affiliation or endorsement is implied.
Based on publicly available data and leading software listing platforms like G2 or SoftwareSuggest.
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