Counter Display and Signage Compliance for Ghana's Auto-Parts Trade

A branded dealer counter carries a full signage and shelf-plan brief, while a stall at Suame Magazine gets a lighter checklist built around what actually fits a table or rack there. The app pulls up the right version the moment the rep checks in against that outlet's own profile, so nobody force-fits a showroom plan onto a stall.

Signage installs run as a task carrying the approved design, panel count, and a GPS-tagged location. The rep photographs the counter or rack, and the image is checked against the current specification. A mismatch, a faded panel, or a signage element that has quietly gone missing is flagged the same day rather than waiting for the next scheduled visit.

Each counter or stall carries a shelf plan naming which parts sit where. The rep's photo is checked against that plan, and any part sitting outside its assigned position, or missing altogether, is logged against the outlet record. Recurring misplacement at one dealer becomes visible across several visits, not just on the day of a single audit.

The approved price list for a counter or stall is loaded in GHS before the visit. The rep records the price shown against each SKU, and any tag running above or below the approved figure is flagged for review. A running log lets a KAM see which counters drift on price and which hold to it.

When a part's packaging, branding, or batch marking does not match the approved reference set, the rep photographs it on the spot rather than making a judgement call alone. The image, GPS location, and outlet detail go to a reviewer, so a suspected counterfeit or an item that entered outside the authorised channel gets a documented trail instead of a verbal report.

The recognition model is trained on the approved SKU set together with reference photos taken at typical dealer counters and stalls, including cramped shelving and uneven light. Anything the model is not confident about is routed to a human reviewer rather than auto-flagged, so an awkward angle does not get treated the same as a genuine mismatch.

An issue, whether it is missing signage, a misplaced part, a price outside the approved range, or suspected counterfeit stock, opens as a tracked item against that outlet. It stays open until a follow-up visit closes it with its own photo, so a KAM walking into a review conversation can see what was raised and whether it was fixed.

One page per dealer or stall: signage status, shelf-plan compliance, price adherence, and any open counterfeit-related flags, rolled into a single score. It draws on the visit history rather than one snapshot, so a dealer with a single bad week does not read the same as one with a pattern of drift.

Yes. The app is offline-first, so a rep working inside a dense market cluster or on a rural route where coverage thins can still complete the checklist, take photos, and log an issue without a live connection. Everything syncs once signal returns, and duplicate entries from the same visit are automatically resolved.

A KAM sees the scorecard and photo trail for their own dealers and stalls. Trade marketing sees signage rollout and price compliance across the full territory. Each record updates as soon as a visit syncs, so a review conversation draws on the latest counter photo rather than a report compiled weeks earlier.