Automotive Retail Merchandising & Store Execution Cloud Software for Kenyan Business

Each outlet class gets its own picture-of-success. Dealership showrooms run multi-zone branded counters. Fuel-station forecourts run lubricant aisle planograms. Jobber shops run branded racks and signage. The app loads the right checklist per outlet.

Each install is a task with start, end, location, rack and signage spec. Reps capture install, mid-window, and dismantle photos. AI verifies SKU presence and signage. Flags fire when install slips or competitor tyres encroach.

The model is trained on brand SKUs plus Kenyan workshop templates. It handles equipment occlusion, oily lighting, angle variance, and mixed stacks. Low-confidence photos route to a human reviewer. Retraining absorbs new SKUs without long downtime.

The KAM walks into JBP with one scorecard: planogram match, branded counter setup, signage, share-of-shelf, execution score. All photo-backed and GPS-stamped. When a chain claims credit for work that did not happen, the evidence is on screen.

Season rollouts are scheduled campaigns with outlet lists, kits, install windows, dismantle dates, and reference photos. Status updates in real time. Reports flag outlets where the POSM never went up or came down early. Trade marketing watches the live heatmap.

Each is a task with location, product mix, and signage spec. Reps capture install, mid-window, dismantle photos. Flags fire when products are wrong or signage is faded. Trade marketing and finance see actual realisation against budgeted KES spend.

Reps log OOS at SKU and outlet level on the visit. The platform tags the cause: outlet stock issue, supply gap, slow replenishment, delisting. Daily dashboards let the KAM raise it with the chain immediately, not at the next JBP cycle.

AI detects own-brand and competitor SKUs in the same photo. Share-of-shelf is facings per brand against category total. Reports trend by chain, region, category (tyres, lubricants, batteries), and outlet. Brand teams see expansion before sell-out reports do.

Trade marketing tracks rollout, POSM deployment, audit pass rate, action closure. KAMs get chain scorecards for JBP. Leadership sees national score, chain breakdown, competitor share-of-shelf, install tracker. Drill-downs go from country to outlet photo.

The app is offline-first. Inside basement garages and rural jobber clusters, reps capture photos, finish the checklist, log OOS, and submit. Once signal returns at street level, data syncs to the cloud. Conflict-handling stops duplicate visits.