Cloud AI Trade Promotion Management Software | 1Channel Kenya

Builds JBP-style promos with Naivas, Quickmart, Carrefour, and Cleanshelf. Allocates KES budgets county by county. Settles claims to M-Pesa Till or PesaLink.

Trade marketing posts each Eid, Christmas, back-to-school, and Mashujaa Day promo from the cloud portal. Field reps and distributors capture orders on the app. Claims auto-calculate in KES. eTIMS credit notes post to KRA without rekeying.

What You Get:
JBP Promo Builder • County-Wise Eligibility across 47 Counties • Auto Claim Calculation in KES • KRA eTIMS Credit Note Posting • M-Pesa Till and PesaLink Settlement • Sell-Through ROI Dashboard • Long Rains and Festive Cycle Calendars • Chain HQ and County Targeting

Trusted by trade marketing teams, sales managers, distributors, and channel operations heads managing promotional programs.

Why Choose Cloud AI Trade Promotion Management Software in Kenya?

Promo engine wired for Kenyan chains and counties. M-Pesa claim payout. eTIMS credit notes. Cloud portal plus rep app.

JBP Promo Builder for Chain HQ: Locks in Joint Business Plan terms with Naivas, Quickmart, Carrefour, and Cleanshelf HQ before festive cycles.

County-Wise Scheme Eligibility: Routes each promo to the right counties out of 47, by chain branch, distributor, or wholesale beat.

Auto Claim Calculation in KES: Calculates slab earnings in KES the moment an order is captured. No spreadsheet rework at month-end.

KRA eTIMS Credit Note Posting: Posts the promo credit note straight into KRA eTIMS so VAT and the rebate reconcile in one pass.

M-Pesa Till and PesaLink Settlement: Settles approved claims to the partner's M-Pesa Till or PesaLink account inside the same cycle.

Sell-Through ROI Dashboard: Surfaces KES spend, claim status, and sell-through by chain, county, and festive cycle on one cloud board.

Distribution Management Suite

Complete distribution management tools to streamline distributor operations, order processing, inventory control, and secondary sales across your distribution network

Distributor Order Management

Retailer orders, approvals, inventory allocation, delivery notes, and secondary sales

Inventory & Stock Management

Track sellable stock, warehouse inventory, transit stock, and automate replenishment

Warehouse Management

Multi-warehouse inventory, stock transfers, batch tracking, GRN, and dispatch

Batch & Expiry Management

Batch-level tracking, FEFO/FIFO/LIFO allocation, expiry monitoring, and stock rotation

Pricing Management

Customer-specific, geography-based pricing with validity dates and auto-application

Product & SKU Management

Product catalogue with Brand, Category, Product, SKU hierarchy and UOM conversions

Territory & Beat Management

Configurable geography hierarchy, beat planning, outlet mapping, and user assignment

Workflow Automation

No-code workflows with conditions, triggers, notifications, and multi-level approvals

Distributor Analytics & Reporting

24+ default reports, real-time dashboards, sales trends, and CSV export

Payment & Credit Management

Outstanding tracking, credit limits, invoice payment allocation, and credit notes

Return & Claims Management

Multi-level returns, damage claims, credit note generation, and GRN discrepancy

GRN & Inward Management

Goods receipt notes, ordered vs received validation, and batch tracking

Distributor Self-Service Portal

B2B ordering platform for distributors with self-service ordering and payments

Mobile DMS App

Order booking app with GPS attendance, market visits, beat execution, and AI assistant

AI-Powered DMS

Conversational AI assistant, auto order validation, intelligent FIFO/FEFO, and automation

How Our Software Works?

Cloud portal: trade marketing builds the JBP promo, sets the KES budget, picks counties from the 47, and locks chain HQ terms. Rep and distributor app: orders pull the right promo automatically. Finance: AI surfaces claim value in KES, posts the eTIMS credit note to KRA, and routes settlement to M-Pesa Till or PesaLink.

Trade promotion management mobile app showing scheme configuration, order booking, and scheme application status

Scheme management software dashboard showing trade scheme setup, pricing rules, and promotion tracking

Admin dashboard showing scheme approval workflows, trade promotion configuration, and pricing management

Trade promotion analytics dashboard showing scheme utilisation, performance reports, and sales impact

Trade Promotion Management Insights & Resources

Curated reads from the Kenya blog on this topic, covering workflows, dashboards, and practical guides.

Running SKU-Level Sales Schemes for Kenyan Brands

Running SKU-Level Sales Schemes for Kenyan Brands

QR Loyalty for Kenyan Retailers and Trade Influencers

QR Loyalty for Kenyan Retailers and Trade Influencers

Product and Price Master Discipline for Kenyan Distribution

Product and Price Master Discipline for Kenyan Distribution

Catching Shelf Gaps in Kenyan Retail with AI Image Recognition

Catching Shelf Gaps in Kenyan Retail with AI Image Recognition

Rewards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

Comprehensive Features Overview

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Joint Business Plan (JBP) Promo Builder

Builds the festive and seasonal JBP terms locked with Naivas, Quickmart, Carrefour, and Cleanshelf chain HQ teams.

Features:

Chain HQ JBP templates
Eid and Christmas cycle calendars
Back-to-school promo presets
Mashujaa and Jamhuri Day offers
Long rains and dry season cycles
KES budget caps per chain
Branch-level rollout
Term-sheet approval trail

Why It Matters:

JBP terms with Kenyan modern trade chains stop drifting once they live inside the cloud promo engine instead of an email thread.

County-Wise Scheme Eligibility

Allocates each promo to the right counties out of 47, by chain branch, distributor area, or wholesale beat.

Features:

47-county selection grid
Sub-county and ward filters
Chain branch eligibility
Distributor coverage map
Wholesale Cash and Carry tags
Agro-dealer beat eligibility
Pharmacy chain segmentation
Eligibility audit log

Why It Matters:

A coastal Eid promo stays at the Coast counties. A Western long-rains agro push stays in Western. KES promo spend lands where it should.

Auto Claim Calculation in KES

Calculates the slab earning in KES the instant a rep or distributor captures the order on the app. No month-end spreadsheet.

Features:

Slab match at order capture
Free goods KES valuation
Volume-tier rebate maths
Off-invoice and back-end split
Multi-promo stacking rules
KES claim ledger per partner
Approval workflow routing
Audit-ready calculation trail

Why It Matters:

A distributor in Kisumu sees the claim in KES on the order screen. Finance does not redo the math at month-end.

KRA eTIMS Credit Note Posting

Posts the approved promo credit note straight into KRA eTIMS, so VAT and the trade rebate reconcile in one pass.

Features:

eTIMS credit note generation
KRA PIN validation
VAT-correct rebate posting
Original invoice linkage
Bulk batch submission
Failure retry queue
Reconciliation report
Auditor download pack

Why It Matters:

Trade promo reversals match the original eTIMS invoice line. KRA audit queries on promo VAT close quickly.

M-Pesa Till and PesaLink Settlement

Routes approved KES claims to the partner's M-Pesa Till number or PesaLink bank account inside the same payout cycle.

Features:

M-Pesa Till payouts
PesaLink bank transfers
Partner KYC capture
Single-cycle batch run
Failure and reversal handling
Settlement reference logging
WhatsApp confirmation ping
Outstanding KES ageing view

Why It Matters:

A fundi-channel cement bonus or an OTC pharmacy chain rebate hits the partner's M-Pesa Till the same week the claim is approved.

Sell-Through ROI Dashboard

Surfaces KES promo spend against sell-through by chain, county, festive cycle, and SKU. Closes the loop on what worked.

Features:

KES spend vs sell-through
Chain-wise ROI scorecard
County-wise lift heatmap
Eid, Christmas, BTS cohort view
SKU promo response curve
Distributor claim leaderboard
Wasted-spend flag
Cycle-over-cycle compare

Why It Matters:

The next JBP cycle with Carrefour or Quickmart is negotiated on numbers, not on memory of the last Christmas push.

Who Uses Trade Promotion Management Software in Kenya?

Built for Kenyan brands negotiating chain HQ JBPs, running county-wise promos, and settling claims through M-Pesa Till or PesaLink.

Industries

💡 Fully Customisable: Tune chain HQ JBP templates, county eligibility logic, KES claim slabs, and eTIMS posting to your trade marketing playbook.

FMCG Companies

Naivas, Quickmart, Carrefour JBP promos in KES

Consumer Durables

County-wise volume tiers, M-Pesa Till payout

Pharmaceuticals

OTC chain price-off, eTIMS credit note posting

Building Materials

Long rains fundi cement-bag bonus settlements

Food & Beverages

Eid, Christmas, BTS cycles by Cash and Carry

Agriculture & Agrochemicals

KEPHIS-listed input promos for agro-dealers

Electronics & Retail

Chain HQ co-funded promos with PesaLink payout

PRICING

KES pricing scales with rep and distributor count, the chains under JBP, the counties under coverage, and the eTIMS posting volume.

Every plan ships with cloud hosting, the rep app, eTIMS integration, M-Pesa settlement, onboarding, and training.

Monthly Plan

Month-on-month KES billing

Talk to an Expert

Yearly Plan

Annual KES contract with enterprise rebate

Talk to an Expert

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Frequently Asked Questions

How does the JBP Promo Builder work with Kenyan chains like Naivas, Quickmart, Carrefour, and Cleanshelf?▼

How is county-wise eligibility configured across the 47 counties?▼

How is the claim value calculated in KES?▼

How does the platform post promo credit notes into KRA eTIMS?▼

How are approved KES claims settled to M-Pesa Till or PesaLink?▼

Does the platform cover festive and seasonal cycles?▼

Can promos be targeted to specific chains, distributors, or trade channels?▼

How does the Sell-Through ROI Dashboard close the loop?▼