Merchandising Campaign Management Software Kenya

Brand marketing raises the PO in KES inside the financial system, then opens the campaign builder, picks the county-wise store list, attaches the POSM kit, and publishes. The campaign reaches assigned promoter handsets the same minute, no IT ticket needed.

Yes. Store lists are tagged by county and town, so a Nairobi-only Eid push or a long-rains agro-dealer drive in Uasin Gishu can be carved out without disturbing campaigns in other counties or chains.

Naivas, Quickmart, Carrefour, Cleanshelf, Magunas, plus the duka and kiosk network, agro-dealer counters, NTSA workshops, retail pharmacy chains like Goodlife, Mediplus and Pharmaplus, and HoReCa accounts. Outlet classes drive the POSM allocation logic.

Once a promoter closes the visit with photo proof and an L1 pass, the system marks the activation payable. Finance exports the batch and routes payouts to each promoter's M-Pesa Till the same day.

Yes. Campaign templates exist for Eid, Christmas, back-to-school, end-year, long rains, short rains, and dry season cycles, so the marketing team clones a prior wave instead of rebuilding from scratch.

L1 catches the photo proof, L2 routes flagged stores to a supervisor, and L3 escalates value-heavy or KES budget-sensitive exceptions to the brand manager. The scorecard locks only after L3 sign-off.

ICMP campaigns draw from the pre-budgeted annual KES plan and need no fresh approval. Non-ICMP campaigns cover unplanned launches, gap-fill activations, and short-rains pushes, and require a one-time PO before going live.

Yes. Promoters in Eldoret, Kisumu, Nakuru, and remote duka clusters capture POSM photos offline. Uploads queue and sync the moment 3G or 4G returns, so coverage in the 47 counties stays intact.