FMCG & CPG Loyalty Program Cloud Software for Kenyan Business

Programs target duka owners in general trade, wholesalers, sub-distributors, sales promoters at modern trade, and key trade contacts. Each segment has its own KYC, earning rules, and payout track. One brand can run multiple programs on the same cloud platform.

Each carton or in-pack QR has a unique platform ID. On scan, the cloud checks if the code is valid, not redeemed, and from a reasonable location. AI flags rapid repeat scans and device anomalies. Only clean scans release rewards to the duka owner.

The DMS sends monthly secondary sales over SFTP. The loyalty engine maps each distributor to their sales, runs slab rules for volume rebates and chain trade contribution, and posts points. Tier upgrades trigger automatically. Partners see the run on the app the same day.

Duka owners and promoters get instant M-Pesa Till settlements. Distributors get PesaLink transfers in KES. Vouchers and physical rewards run from a configurable catalogue. Every payout logs an audit trail. SMS, email, and WhatsApp confirmations close the loop.

Leaderboards by region and segment, spin the wheel, scratch cards, badges, and Silver, Gold, Platinum tiers. The same engine runs contests and seasonal campaigns. Mechanics are configurable per program so promoter shifts and distributor targets each get their own track.

WhatsApp, SMS, email, and in-app push. Drip flows sequence by lifecycle stage covering onboarding, first earning, near tier upgrade, and dormancy. Balance, anniversary, and expiry reminders fire automatically. Campaigns can target by segment, county, or tier.

Duka owners and promoters submit National ID and business permit through the app. Distributors add bank or PesaLink details. OTP, document upload, and approval routing run on the cloud. Admin-managed bulk enrolment is also available for distributor-led rollouts.

Brand teams see enrolment trends, active duka counts, earning trends by county, and reward catalogue uptake. Finance sees payout liability in KES, redemption ratios, CBK-aligned tax workings, and partner ledger balances. Audit trails track every M-Pesa Till and PesaLink payout.

Promoters at modern trade upload shift invoices or photo proof through the app. Claims route through brand managers and finance. Reviewers approve, query, or reject with comments. Approved incentives credit the promoter M-Pesa Till. Every claim retains a full audit trail.

Yes. The partner app publishes on Google Play and the App Store under your brand with custom splash, colours, and content. The cloud backend stays the same. The admin portal runs at 1Channel for program managers and can also be white-labelled if needed.