Retail & Modern Trade Loyalty Program Cloud Software for Kenyan Business

Yes. Each audience runs as a separate programme with its own KYC, earning rules, payout method, and templates. Shopkeeper QR, promoter incentives, and chain trade contributions sit on one admin portal with no policy leak between them.

QR codes print on cartons. The shopkeeper scans through the loyalty app. The platform checks code uniqueness, prior redemption, and geo match to the registered store. Points settle in seconds. Duplicate, rapid-fire, or out-of-zone scans route to review.

Shifts log through the SFA app: geo-locked check-in at Naivas, Quickmart, or Carrefour, demo counts, and tagged sales. Where the chain shares POS exports, those tie back to the shift so incentives pay on actual KES sell-through, not self-reported activity.

Shopkeepers register with National ID, business permit, business address, and M-Pesa Till or PesaLink number. Once verified, redemptions hit M-Pesa Till in near real-time. Each transaction logs timestamp, source points, and partner. Higher payouts can require extra approval.

A shift is geo-locked attendance with check-in and check-out stamps. Promoters log demos, conversations, conversions. Rules can pay flat per shift, per conversion, per KES sold, or hybrid. Leaderboards rank top promoters per chain, region, or category.

Contributions follow the JBP: listing, off-take, sell-out velocity, category share. DMS sales flow into the loyalty engine via SFTP or API. The engine applies the rule. Amounts post to the chain ledger as a credit note for quarter-end finance reconciliation.

QR scans cross-check uniqueness, geo-zone, velocity, and device fingerprint. Promoter conversions cross-check POS exports. Suspicious patterns route to review. Repeat offenders auto-flag. Audit trails log every transaction with timestamp, device, location, and approval path.

Shopkeepers get balance, launch, scheme, tier upgrade, and dormancy alerts. Promoters get shift schedules, payout confirmations, top-performer recognition, and training reminders. Each audience has its own template library and drip flow logic so messaging stays segment-specific.

Brand sees active partners, earning trends, redemption rate, catalogue performance. Ops sees promoter shifts, attendance, top performers, payout summaries. Finance sees payout liability, redemption-to-issued ratio, audit trail, and chain ledger totals. Drill-downs by region, chain, category.

Yes. Both apps publish under your brand on Google Play and Apple App Store with custom logo, splash, palette, and in-app content. The cloud backend stays shared. Two separate branded apps can publish to keep the shopkeeper and promoter audiences distinct.