Cosmetics & Personal Care Retail Merchandising Cloud Software for Nigerian Business

Each channel runs on its own picture-of-success. A Spar or Ebeano beauty counter gets a full planogram check with shade-tray, tester, and gondola end-cap audits. An open-market cosmetics stall in Lagos Trade Fair or Balogun, or a provision store carrying soap, cream, and roll-on, gets a simpler shelf-share and freshness check. The app loads the right brief per outlet class and rolls scores up by channel and state.

End-cap windows are tasks with start and end dates, agreed location, and the required POSM. Merchandisers capture install, mid-window, and dismantle photos, all GPS-stamped. AI verifies the branding and SKU presence. Exceptions fire if the display is not up, gets displaced, or tester and sample stock runs out during a Christmas, Eid, Valentine's, or back-to-school push.

The model is trained on your SKU library, from small cream jars and roll-on deodorants to relaxer boxes and shampoo bottles. It handles crowded open-market shelves, glass-counter reflection, and the varied lighting of a market lock-up during a NEPA blackout. Low-confidence photos route to a human reviewer. Retraining takes in new SKUs and festive packs without long downtime.

The key-account manager brings a scorecard to the buyer or distributor review: shelf compliance, end-cap occupancy, shade-tray completeness, tester presence, and share-of-shelf against rival beauty brands. Every figure is photo-backed and GPS-stamped. When a chain or a distributor claims credit for execution that did not happen at the counter, the evidence sits in the platform.

Cosmetics and personal-care lines carry NAFDAC registration and batch codes. Merchandisers scan or key the batch during the audit, and the platform checks it against the batch master to flag near-expiry creams, sunscreens, and relaxers before they are written off. It also surfaces packs without a visible NAFDAC number, which helps brands police counterfeits and parallel imports across open markets in Aba, Kano, and Onitsha.

Shade trays for foundation, lipstick, powder, and nail polish are configured as SKU-level checks per counter. Merchandisers tap the missing shades and submit a photo. Testers are logged the same way. AI scores tray completeness from the photo. Exception flags fire when shades run below threshold or tester units go missing across consecutive visits, which is common in high-footfall Lagos and Abuja counters.

Tester and sample stock-outs are logged at SKU and outlet level during the visit. The platform classifies the cause: depleted by shoppers, gone missing, or replacement delayed by the distributor. Daily availability dashboards by chain, market cluster, and category let the key-account manager raise the issue with the distributor or buyer straight away, especially around a festive launch.

GPS-stamped photos go through AI for own and competitor SKU detection. Share-of-shelf is facings per brand over the category total. Reports show trends per chain, per market, and per state, so a brand can see whether a rival skincare or haircare line is expanding in Ibadan while it holds flat in Port Harcourt. Teams catch the shift before sell-out reports flag it.

Yes. The app is offline-first. Inside a crowded Onitsha or Aba market lock-up, in a supermarket back-aisle, or during a NEPA blackout where signal and power both drop, merchandisers still capture photos, complete the audit, log out-of-stock and near-expiry SKUs, and submit the visit. When signal returns, everything syncs to the cloud, and conflict handling prevents duplicate visits.

Trade marketing sees campaign rollout status, POSM deployment rate, audit pass rate, and action closure. Key-account managers see chain and distributor scorecards for reviews. Leadership sees the national execution score, breakdown by state and channel, competitor share-of-shelf trends, and the end-cap install tracker. Drill-downs run from country to state to outlet to a single photo, and 1Voice AI answers questions in plain language.