FMCG & CPG Loyalty Program Cloud Software for Nigerian Business

Programs target provision-store and kiosk owners in general trade, open-market traders at Onitsha Main Market and Balogun, wholesalers, sub-distributors, and merchandisers at Spar and Ebeano modern trade. Each segment has its own KYC, earning rules, and payout track. One brand can run several programs on the same cloud platform.

Every carton or in-pack QR carries a unique platform ID validated on the server, never on the phone. One-time scan locks, photocopy detection, device-history checks, and location-bound rules run before any Naira moves. AI flags rapid repeat scans and clustered handsets, so only clean scans release rewards to the store owner.

The distributor management system passes monthly secondary sales into the loyalty engine over SFTP with no re-keying. Slab rules calculate volume rebates and wholesaler contribution for each distributor and sub-distributor, and points post to the member ledger. Tier upgrades from Silver to Gold to Platinum trigger on their own, and partners see the run in the app the same day.

Provision-store owners and merchandisers get instant transfers to Opay, Moniepoint, or PalmPay wallets, or straight to a bank account. Distributors receive Naira rebates by bank transfer to the registered account. Vouchers, airtime, and physical rewards run from a configurable catalogue. Every payout logs an audit trail, with SMS and WhatsApp confirmations closing the loop.

Leaderboards run by state and by trade channel, alongside spin-the-wheel, scratch cards, badges, and Silver, Gold, and Platinum tiers. The same engine drives contests tied to Sallah, Christmas, and back-to-school demand peaks. Mechanics are configured per program, so merchandiser shifts and distributor targets each get their own track without custom code.

WhatsApp, SMS, email, and in-app push carry every message. Drip flows sequence by lifecycle stage, from onboarding and first earning through near-tier nudges and dormancy win-back. Balance, expiry, and scheme-window reminders fire automatically. Language is set per campaign in English, Hausa, Yoruba, Igbo, or Nigerian Pidgin, and targeting works by segment, state, or tier.

Store owners and merchandisers submit BVN or NIN and a CAC business registration through the app, along with a bank or wallet detail for payout. Distributors add bank-transfer details for rebates. OTP verification, document upload, and approval routing run on the cloud in line with NDPA data-protection norms. Admin-managed bulk enrolment is available for distributor-led rollouts.

Brand teams watch enrolment trends, active outlet counts, earning by state, and reward catalogue uptake. Finance follows payout liability in Naira, redemption ratios, FIRS-aligned VAT and WHT workings, and partner ledger balances. Audit trails track every wallet, bank-transfer, and voucher payout, and the 1Voice assistant answers plain-language questions on top.

Merchandisers at supermarket chains and key outlets upload shift invoices or shelf photo proof through the app, even offline in a market with weak network. Claims route through brand managers and finance, who approve, query, or reject with comments. Approved incentives credit the merchandiser wallet or bank account, and every claim keeps a full audit trail.

Yes. The scan and claim flows run on basic Android handsets and queue offline the moment grid power or signal drops in a dense market, then sync once both return. Light, low-data screens keep the store owner or merchandiser moving on crowded routes at Aba, Ladipo, or Kano. The interface speaks English, Hausa, Yoruba, Igbo, and Pidgin.