FMCG & CPG Industry Software

Cloud Software Built for FMCG & CPG Companies in the Philippines

Run TSR beats across sari-sari clusters, distributor and sub-distributor networks, modern-trade audits, and retailer loyalty on one cloud stack. Offline-first for typhoon season and island connectivity gaps, ready for cash, GCash, Maya, and bank transfers.

FMCG Consumer Packaged Goods Food & Beverage Dairy Home Care
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Where Things Break Today

Where Philippine FMCG Operations Lose Time and Margin

Sari-sari beats, modern-trade calls, van sales, and sub-distributor accounts run on phone calls, chat threads, and spreadsheets. The chain comes apart at six points.

TSR Coverage Is Self-Reported

An area sales manager gets the beat list once the week has closed, not while it is happening. Sari-sari visits, modern-trade calls, and van drops get written up hours later, when they get written up at all, so a gap in a barangay route only shows up once the monthly review lands.

Orders Are Taken by Phone or Chat

TSRs call or message sari-sari orders in to the distributor's office instead of capturing them on a proper app. Staff retype the order into an invoice. Tingi-pack mix-ups, wrongly applied schemes, and silent stock-outs follow close behind.

Secondary Sales Lag the Calendar

By the time distributor sales reports come in, 7 to 10 days have usually passed. A brand manager reading last cycle's numbers cannot retune a trade scheme, reroute a van load, or push a slow-moving tingi SKU while there is still time to act.

Modern-Trade Audits Stay Subjective

A promotion sends POSM out to supermarket and hypermarket chains, but nobody checks back to see whether the facings, shelf share, or planogram were actually delivered. Trade spend and what actually landed on the shelf stay two separate stories.

Sari-Sari Retailers Stay Untracked

A sari-sari store owner gets rewarded through whatever credit terms the sub-distributor feels like offering that week, not a structured points scheme. With an estimated 1.1 million sari-sari stores driving roughly 60% of FMCG sales, that leaves brand recall, category push, and SKU-level loyalty sitting with the sub-distributor rather than the brand that actually needs them.

Product Training Is Ad Hoc

New launches, FDA pack changes, and scheme updates spread through group chat voice notes across a field force that moves between Tagalog-speaking Luzon and Cebuano-speaking Visayas and Mindanao. Nobody tests understanding, nothing gets logged, and there is no way to tell whether a given TSR can pitch the update correctly.

Apps that Run the System

Mobile Apps for TSRs, KAMs, and Distributor Staff

Two apps cover the full Philippine FMCG workflow, from dense sari-sari clusters to modern-trade calls, each one offline-capable on Android and iOS and syncing back to a shared cloud admin portal.

1Channel SFA & DMS

Google Play

Get 1Channel SFA and DMS on Google Play

1Channel SFA & DMS

Apple App Store

Download 1Channel SFA and DMS on the App Store

1Channel CRM

Google Play

Get 1Channel CRM on Google Play

1Channel CRM

Apple App Store

Download 1Channel CRM on the App Store
FMCG Solutions in Detail

Five Modules, Five Detail Pages

SFA, DMS, loyalty, retail execution, and LMS each have a dedicated page covering Philippine FMCG workflows, screens, and integrations.

Core Module

SFA for TSRs, KAMs, and Van Crews

A cloud sales force automation platform built for Philippine FMCG field teams. One offline-first app carries a TSR through a sari-sari and tingi-heavy beat, a modern-trade KAM call, and a van-sales or pre-selling run, checking off each visit by GPS and pushing the order back to head office the same day.

  • Geo-Fenced Attendance, a selfie with AI liveness verification confirms the TSR is actually standing at the sari-sari store, shop, or supermarket on the plan
  • Beat Plans for Trade and Chain, a PJP maps every outlet to a visit day, with AI sequencing the route across dense barangay clusters and multi-island territories
  • SKU Order Capture, suggested order from purchase history, scheme pre-applied, peso values shown live even for small tingi-pack baskets
  • Van Sales and Pre-Selling Modes, on-truck stock, instant invoice, settlement by cash, GCash, Maya, or bank transfer at the outlet
  • 1Voice AI Assistant, ask "pending KAM orders" or "which outlets were missed today" and get an answer instantly
Explore Sales Force Automation

SFA at a Glance

GPSverified visits, outlet to chain
AIsequences each TSR's route
Vansales with cash and e-wallet settle
Offlineapp for typhoon season and weak signal
Distribution Hub

DMS for Distributors and Sub-Distributors

A cloud distributor management system for Philippine distribution networks. Order booking, batch-level stock, peso pricing, trade schemes, GRN, and payment reconciliation in one portal. Stock landing through Manila, Cebu, or Davao ports gets full inbound traceability across a road-and-inter-island freight network.

  • Order to Invoice, FIFO or FEFO allocation, scheme auto-apply, peso credit-limit block
  • Batch and Expiry Control, stock tracked warehouse by warehouse for edible oils, dairy, and packaged food, with alerts firing ahead of expiry in line with FDA guidance
  • Channel Pricing, separate price lists for sari-sari retailers, sub-distributors and wholesalers, supermarket chains, and modern trade
  • Digital Payment Reconciliation, collection capture across GCash, Maya, InstaPay, PESONet, and bank transfer, auto invoice allocation, outstanding aging
  • GRN, Returns, Approvals, tiered signoff chains, credit-note issuance, and workflow triggers you configure per approval stage
Explore Distributor Management

DMS at a Glance

Autoorder to invoice with schemes
Batchand expiry for dairy and oils
E-walletand bank-rail reconciliation
Livedistributor secondary sales view
Channel Loyalty

Loyalty for Sari-Sari Retailers, Wholesalers, and Promoters

A cloud loyalty platform built for the Philippine trade. A retailer can earn points by scanning a pack QR, from sales-data slabs pulled off the DMS, or by uploading an invoice for multi-level review, then redeem to GCash, Maya, or a bank account, a voucher partner, or a physical reward catalogue.

  • Pack QR and Invoice Earning, QR scans run through automatic fraud checks; invoice uploads route through multi-level approval before points post
  • Instant Payout, straight to the sari-sari retailer's e-wallet, such as GCash or Maya, or bank account via InstaPay, no manual cheque cycle
  • Gamification, leaderboards, spin-the-wheel and scratch-card mechanics, and a tier ladder running Silver through Gold to Platinum
  • App and SMS Alerts, balance reminders, expiry warnings, and campaign pushes in Filipino, English, Cebuano, or other regional languages
Explore Loyalty Platform

Loyalty at a Glance

3 waysto earn points
Instantpayout to e-wallet or bank
Tieredslabs and reward catalogue
Multilingualapp and SMS pushes
Retail Execution

Retail Execution for Modern Trade and Supermarket Chains

An AI retail execution platform for outlet audits across the Philippines, whether the run covers an SM, Robinsons, Puregold, 7-Eleven, or Alfamart aisle. Each POSM rollout ships with a store list and a picture-of-success reference photo per SKU. Cloud image recognition then reads the shelf photo for facing counts, eye-level placement, brand blocking, and competitor share, with no manual tally sheet.

  • Merchandising Campaigns, geo-tagged store list, reference photos per SKU, budgeted or ad hoc rollouts timed to a promotion window
  • Three-Tier Audit Cascade, field capture, supervisor review, and head-office sign-off, with automatic flags where a shelf photo misses the brief
  • Shelf Visibility Score, brand-wise facing counts, hot-zone placement, and a brand-blocking rating rolled up by chain and by region
  • AI Image Recognition, planogram compliance, share-of-shelf, and competitor presence read straight from one shelf photo
Explore Retail Execution

Retail Execution at a Glance

AIreads facings from a shelf photo
3-Tierfield-to-head-office audit cascade
Liveshelf visibility score by chain
POSMtracked from rollout to shelf
Training & Learning

LMS for TSRs, Merchandisers, and Distributor Crew

A cloud sales team LMS for Philippine FMCG workforces. Training reaches a rep through whichever mode fits: a classroom session with photo attendance, a virtual call over Meet, Teams, or Zoom, geo-tagged coaching on the shop floor, or a self-paced e-learning module, delivered in Filipino, English, Cebuano, and other regional languages for a field force spanning Luzon, Visayas, and Mindanao. Each module unlocks once its promotion criteria are met.

  • Attendance Logged Automatically, captured by photo, video-call presence, geo-tag, or course completion depending on the session type
  • Gamified Assessments, photo and text-based quizzes, configurable pass marks, and negative marking to separate real product knowledge from guesswork
  • Level-Based Unlocks, the next module opens once tenure, certificate, and KPI conditions are met
  • Certificates and Scorecards, badges issue on completion, trainers get a session scorecard, and each rep keeps an individual progress log
Explore LMS Platform

LMS at a Glance

4 modesclassroom, virtual, in-store, e-learning
Gamifiedassessments and badges
Levelunlocks tied to KPI achievement
Regionallanguage delivery, web and mobile

FMCG Reading List

Practical reads on TSR automation, distributor DMS, modern-trade audits, and sari-sari retail for Philippine FMCG operators.

View All Blogs →
How 1Channel Helps

Why Philippine FMCG Operators Pick 1Channel

Eight reasons the platform fits food, beverage, dairy, home care, and personal care teams across the Philippine trade.

One Cloud, Five Modules

SFA, DMS, loyalty, retail execution, and LMS read and write the same records. A TSR's visit, a distributor's invoice, and a chain audit connect without anyone re-typing a thing.

Configurable, Not Fixed

Price lists, beat plans, audit checklists, and approval chains are set up to match your channel mix. Launching a new tingi-pack SKU or a new scheme does not need a code change.

AI Where It Counts

Beat sequencing across sari-sari clusters, shelf-photo scoring, fraud checks on QR scans, and the 1Voice query assistant each target one specific bottleneck rather than being bolted on for show.

Offline-First Through Typhoon Season

TSRs work dense sari-sari clusters and rural island routes through typhoon disruption and weak signal. Visits, orders, and photos sync the moment coverage returns.

Enterprise-Grade Controls

Access is scoped by role, data stays encrypted at rest and on the move in line with the Data Privacy Act of 2012, and nothing happens without leaving a trail. High-value approvals can route through as many as seven levels before anything clears.

Plugs Into Your Stack

REST APIs and SFTP feeds link to SAP, Oracle, Microsoft Dynamics, Sage, and whatever DMS or warehouse system is already running, so nothing in place today has to be ripped out.

Modular Rollout

Start with SFA alone or DMS alone in one region, then bring in the rest later. No single cutover date, and no disruption to a field team mid-cycle.

White-Labelled Apps

TSR and retailer-facing apps publish to Google Play and the App Store under your own brand, logo, colour scheme, and splash screen.

Ready to Digitise Your Philippine FMCG Stack?

Book a 30-minute walkthrough. We will scope a Philippines rollout for SFA, DMS, loyalty, retail execution, and LMS sized to your distributor network and sari-sari reach.

Frequently Asked Questions

How do the five modules fit together for a Philippine FMCG distributor?

Will it work alongside the ERP and DMS we already run?

How do GCash, Maya, and bank-transfer payouts work for retailer loyalty rewards?

How does the offline mobile app cope with typhoon season and patchy island signal?

Does it handle the Philippine peso, regional languages, and multi-island territories?

Which user permissions and data safeguards come as standard?

What is the path to going live, and which support comes with it?

Where is AI applied across the FMCG workflow?

What other sectors run on this same platform?

What does the pricing model look like for an FMCG company?