Retail Merchandising Software for FMCG & CPG Brands Across the Philippines

Every outlet type runs on its own brief. A sari-sari store restocking a handful of sachets several times a week needs a different checklist to an SM, Robinsons, Puregold, 7-Eleven or Alfamart aisle running a full planogram. The system tags each outlet by type, serves the matching audit checklist, and rolls scores up by type so brand teams see where general-trade execution trails modern trade.

The merchandiser captures a geo-tagged, time-stamped shelf or counter photo. The cloud model recognises pack shapes for sachets, PET bottles, cartons and pouches, tallies facings, spots rival brands sitting alongside, and raises planogram breaches and out-of-stocks. It handles a crowded sari-sari counter stacking a dozen categories in a tight footprint without a manual recount.

L1 is the self-check the merchandiser completes at the sari-sari store or supermarket during the visit. L2 is a supervisor review triggered by a flagged score or a sampling quota. L3 is a brand or regional-manager spot-check on selected outlets across a province or island group. Each layer adds independence, and failures escalate with a fixed corrective-action deadline.

Trade marketing briefs the display by outlet type and tags it to the window, whether that is the Christmas Ber-months build-up, a Holy Week push, or a back-to-school activation. Each outlet's allocation is generated automatically. Merchandisers shoot before-and-after photos validated by GPS. ROI dashboards flag campaigns falling short while the window is still open to fix.

Yes. The app is offline-first by design. On rural sari-sari corridors, island routes and in provinces where a typhoon has knocked out mobile towers for days, merchandisers still finish checklists, capture photos, and mark display status on a low battery. Everything syncs to the cloud once signal returns, so no visit or audit is lost.

Checklists log competitor branding, price-off talkers, gondola and end-cap displays, chiller presence, and new launches. The AI also flags any rival pack placed next to yours on the shelf or counter. That market picture feeds distributor and modern-trade joint-business-planning talks and shapes the next province-level trade-scheme plan.

Audits record FDA registration and batch numbers on the SKUs that matter. The platform checks them against the batch master and raises a flag on stock nearing expiry at the outlet. Brand teams can push a price-off clearance or swap the batch before the write-off lands. Short-shelf-life lines such as dairy, juices and bread are routed first in this flow.

The province view shows compliance across Luzon, Visayas and Mindanao, down to a single corridor around Metro Manila, Cebu or Davao. The channel view separates sari-sari stores from modern trade. The SKU view shows facings for your beverage, home-care, food and personal-care lines. Drill from the national roll-up down to a single visit photo, every step traceable.

Yes. Retail execution sits on the same cloud backend as the SFA and DMS. Each audit attaches to the rep's visit record, so brand teams trace visit to audit to secondary sales in one view, from distributor to sub-distributor to wholesaler to sari-sari retailer. When visit counts are high but audit counts are low, the rep review surfaces the gap, and 1Voice AI answers questions in plain language.

Brand managers get display compliance, SKU facing trends, planogram breaches, chiller presence, competitor adjacency, and near-expiry heatmaps. Trade-marketing leads track campaign ROI, install pace, and budget burn. Sales leadership sees province-level roll-ups across Luzon, Visayas and Mindanao. 1Voice AI fields the one-off queries on demand.