FMCG Loyalty Program Cloud Software for Sari-Sari Retailers

Programmes target sari-sari store owners in general trade, wholesalers, sub-distributors, and merchandisers working supermarket and other modern-trade outlets. Each segment has its own KYC, earning rules, and payout track. One brand can run several programmes on the same cloud platform.

Every carton or in-pack QR carries a unique platform ID validated on the server, never on the phone. One-time scan locks, photocopy detection, device-history checks, and location-bound rules run before any peso payout is released. AI flags rapid repeat scans and clustered handsets, so only clean scans release rewards to the store owner.

The distributor management system feeds monthly secondary sales straight into the loyalty engine over SFTP, with no manual re-entry. Slab rules calculate volume rebates and wholesaler contribution for each distributor and sub-distributor, then post points to the member ledger. Tier upgrades from Silver to Gold to Platinum trigger automatically, and partners can see the run inside the app the same day.

Sari-sari retailers and merchandisers get instant payouts to a GCash or Maya wallet, or straight to a bank account via InstaPay. Distributors receive peso rebates by bank transfer to the registered account. Vouchers, mobile load, and physical rewards run from a configurable catalogue. Every payout logs an audit trail, with SMS and app confirmations closing the loop.

Leaderboards run by region and by trade channel, alongside spin-the-wheel, scratch cards, badges, and Silver, Gold, and Platinum tiers. The same engine drives contests tied to fiesta season, Christmas, and back-to-school demand peaks. Mechanics are configured per programme, so merchandiser shifts and distributor targets each get their own track without custom code.

SMS, WhatsApp, email, and in-app push carry every message. Drip flows sequence by lifecycle stage, from onboarding and first earning through near-tier nudges and dormancy win-back. Balance, expiry, and scheme-window reminders fire automatically. Campaigns can be set in English, Filipino, Cebuano, or another regional language for reps and merchandisers moving between Luzon, Visayas, and Mindanao, and targeting works by segment, region, or tier.

Store owners and merchandisers submit a valid government ID through the app, along with a bank account or e-wallet detail for payout. Distributors add bank-transfer details for rebates. OTP verification, document upload, and approval routing run on the cloud, with consent capture aligned to the Data Privacy Act of 2012 (Republic Act 10173). Admin-managed bulk enrolment is available for distributor-led rollouts.

Brand teams watch enrolment trends, active outlet counts, earning by region, and reward catalogue uptake. Finance follows payout liability in pesos, redemption ratios, TIN validity and BIR-aligned withholding-tax workings, and partner ledger balances. Audit trails track every wallet, bank-transfer, and voucher payout, and the 1Voice assistant answers plain-language questions on top.

Merchandisers at supermarket chains and key outlets upload shift invoices or shelf photo proof through the app, even offline on island routes or during typhoon-season network outages. Claims route through brand managers and finance, who approve, query, or reject with comments. Approved incentives credit the merchandiser wallet or bank account, and every claim keeps a full audit trail.

Yes. The scan and claim flows run on basic Android handsets and queue offline the moment island connectivity or mobile signal drops, then sync once the connection returns. Light, low-data screens keep the store owner or merchandiser moving across scattered provincial routes. The interface speaks English and Filipino, with regional-language support for a multi-region field force.