FMCG & CPG Distributor Management Cloud System for Saudi Arabia

Order booking from baqala, mini-markets, and modern-trade branches, FEFO stock allocation, ZATCA/Fatoora-aligned SAR invoicing, dispatch, GRN against purchase orders, claim management, and collection tracking through mada, STC Pay, and SADAD. One platform spans lead distributors, sub-distributors, wholesalers, and modern trade across Riyadh, Jeddah, and Dammam.

SAR price lists are built by channel, region, customer, and SKU. Modern-trade chains, wholesalers, and baqala operators each carry their own rate, with promotional pricing timed to the short Ramadan buying window. Price changes route through approval and apply to fresh orders automatically, so a Riyadh route and a Jeddah wholesaler never share the wrong rate.

Volume, value, slab, and free-goods schemes are configured by outlet category and territory. The engine checks eligibility at order entry and applies the qualifying scheme automatically. Promotional windows can be scheduled ahead of the sharp, predictable demand spikes around Ramadan and Hajj-Umrah, and month-to-date and quarter-to-date ROI dashboards show which promotions pay back per brand manager.

Batch and expiry are captured at GRN, aligned to SFDA/RSD and GS1 batch, expiry, and serial-number standards. The allocator picks the earliest-expiry stock first across warehouses, which matters for food, dairy, beverages, and personal care lines. Near-expiry alerts fire weeks ahead so brand teams can push or discount stock before a write-off, and recall searches run by batch number.

Credit limits sit per distributor or sub-distributor. Orders that breach the limit hold for approval. mada card receipts, STC Pay wallet payments, SADAD structured bill payments, and direct bank transfers all reconcile to SAR invoices and post against the ledger. Ageing dashboards and reminders keep collections moving across the channel.

Reps raise claims from the field with a photo and batch reference, distributors from the portal, or back office direct. Reason codes cover damage, expiry, short delivery, and wrong item. Multi-level approval routes the claim. A credit note posts against the original SAR invoice and updates the ledger, with a full audit trail for SFDA-regulated lines.

Yes. The field and distributor apps are offline-first, built for a country where routes cover long distances between stops. Reps book orders, capture stock, and log claims at any baqala or modern-trade branch on the route, and every entry queues locally and syncs the next time the device reconnects, so a long stretch of desert highway never costs a rep an order.

Yes. REST APIs sync sales orders, SAR invoices, dispatch notes, GRN, returns, batches, and mada, STC Pay, or SADAD payment records with SAP, Oracle, Microsoft Dynamics, Sage, and locally built distributor ERPs. SFTP feeds handle bulk daily masters, stock balances, and ledger postings both ways.

Distributors get order history, stock view, scheme catalogue, SAR ledger, and invoice downloads. Brand managers see month-to-date targets, route performance, ageing, and scheme redemption. Sales leadership gets regional and channel rollups across Riyadh, Jeddah, Dammam, and the wider Kingdom, with outlet-level drill-downs to the individual baqala or modern-trade branch.

Yes. The admin portal runs in any modern browser. Distributors and reps get Android and iOS apps for orders, stock-in, claims, and ledger views, built offline-first for the Kingdom's long routes and desert heat. A white-label option supports distributor branding. The same cloud backend runs SFA, DMS, and the partner portal.