FMCG & CPG Loyalty Program Cloud Software for Saudi Arabia

Programmes target baqala and mini-market owners across general trade, modern-trade merchandisers working hypermarket and supermarket chains, wholesalers, and sub-distributors. Each segment runs its own KYC, earning rules, and payout track, and one brand can run several programmes side by side on the same cloud platform.

Every carton or in-pack QR carries a unique platform ID validated on the server, never on the phone. One-time scan locks, photocopy detection, device-history checks, and location-bound rules run before any SAR reward moves. AI flags rapid repeat scans and clustered handsets, so only clean scans release the payout to the baqala or mini-market owner.

The distributor management system passes secondary sales into the loyalty engine on a scheduled feed with no re-keying. Slab rules calculate volume rebates and wholesaler contribution for each distributor and sub-distributor, and points post to the member ledger. Tier upgrades from Silver to Gold to Platinum trigger on their own, and partners see the run reflected in the app the same day, including through the compressed replenishment cycles of Ramadan and the Hajj-Umrah season.

Baqala and mini-market owners, and merchandisers, get instant payouts by mada or STC Pay, or straight to a bank account. Distributors receive SAR rebates by bank transfer to the registered IBAN. Vouchers and physical rewards run from a configurable catalogue. Every payout logs an audit trail, with SMS and WhatsApp confirmations closing the loop.

Leaderboards run by city, region, and trade channel, alongside spin-the-wheel, scratch cards, badges, and Silver, Gold, and Platinum tiers. The same engine drives contests timed to Ramadan and the Hajj-Umrah demand window. Mechanics are configured per programme, so merchandiser shifts and distributor targets each get their own track without custom code.

WhatsApp, SMS, email, and in-app push carry every message. Drip flows sequence by lifecycle stage, from onboarding and first earning through near-tier nudges and dormancy win-back. Balance, expiry, and scheme-window reminders fire automatically. Saudi Arabia's field force is majority expatriate, so campaign language is configured per audience, and targeting works by segment, city, or tier.

Baqala and mini-market owners, and merchandisers, submit national ID or Iqama details and a business registration through the app, along with a bank IBAN or mada/STC Pay detail for payout. Distributors add bank-transfer details for rebates. OTP verification, document upload, and approval routing run on the cloud, with consent capture aligned to Saudi Arabia's Personal Data Protection Law (PDPL). Admin-managed bulk enrolment is available for distributor-led rollouts.

Brand teams watch enrolment trends, active outlet counts, earning by city, and reward catalogue uptake. Finance follows payout liability in SAR, redemption ratios, and partner ledger balances, with audit-ready records that reconcile against ZATCA filings. Audit trails track every wallet, bank-transfer, and voucher payout, and the 1Voice assistant answers plain-language questions on top.

Merchandisers at hypermarket and supermarket chains and key outlets upload shift invoices or shelf photo proof through the app, even on long routes between cities. Claims route through brand managers and finance, who approve, query, or reject with comments. Approved incentives credit the merchandiser wallet or bank account, and every claim keeps a full audit trail.

Yes. The scan and claim flows run on standard Android handsets and queue offline the moment a route moves out of signal range between cities, then sync once connectivity returns. Light, low-data screens keep the baqala owner, mini-market owner, or merchandiser moving across the long inter-city distances and summer heat that shape route planning in Saudi Arabia. The interface supports the languages a multilingual, majority-expatriate field force needs.