One team, both channels. Plan reps across national chains and township trade, run the distributors behind them, audit the shelf and reward the shop owner from a single platform that keeps working where mobile coverage runs thin and settles in cash, card, instant EFT or PayShap.
Township routes, chain account calls, van runs and cash-and-carry business are still coordinated across spreadsheets and group chats. Each break below costs a little margin every week.
An area manager gets the route sheet on Friday rather than while the week is running. Calls at spaza shops and tuck shops, chain account meetings and van drops are written up hours after they happened. The outlets nobody reached surface a month later, if at all.
A rep messages the order through to the distributor and somebody keys it into an invoice. Lines get mistyped, the wrong promotion is applied, and nobody notices a line has run dry until the shop owner complains.
Distributor sales files land well after the fact. By then a brand manager can no longer retune a promotion, redirect a van load or shift slow stock while the month is still open.
Signage and display kit go out to the national chains ahead of a promotion, and nothing comes back to confirm the facings, the share of shelf or whether the planogram was followed. Rand spent on visibility cannot be matched to visibility earned.
Spaza and tuck-shop owners are held with a little extra credit or an informal favour rather than a reward scheme they can see and track. The relationship, and the decision about which brand gets pushed, stays with the wholesaler.
New lines, pack changes and promotion rules travel as voice notes in a group chat. There is no assessment, no record of who finished what, and no way to show a rep knew the range before walking into the store.
Two apps carry the whole South African FMCG day on Android and iOS. Each holds work on the handset when signal drops, then writes back to the one cloud portal your office team already uses.
Google Play
Apple App Store
Google Play
Apple App Store
Field sales, distributor management, retailer loyalty, shelf audits and training each get their own page, with the screens and integrations a South African FMCG business will actually use.
GPS-verified route calls, order capture in the aisle, a planned call cycle on chain buyers, and live secondary-sales dashboards for food, beverage, dairy and home care teams.
Explore FMCG SFA →Order-to-cash, batch and shelf-life control, promotion handling, sub-distributor mapping and rand credit limits across your primary distributor network.
Explore FMCG DMS →Points earned from a pack QR code or from distributor sales data, payouts settled by PayShap or instant EFT, and tier ladders for retailers, wholesalers and in-store promoters.
Explore FMCG Loyalty →Audit checklists per chain, AI scoring of shelf photographs, display-compliance checks and planogram tracking across supermarkets, hypermarkets and forecourt stores.
Explore FMCG Retail Execution →Launch modules, promotion refreshers, gamified assessments and level unlocks for reps, account managers, merchandisers and van crews.
Explore FMCG LMS →A cloud sales force automation platform shaped around the South African trade. One app runs township and independent-store routes, planned calls on chain buyers, and van-sales runs, with every visit GPS-verified and secondary orders reaching head office while the rep is still standing in the shop.
A cloud distributor management system for South African distribution networks. Order booking, batch-level stock, rand price lists, trade promotions, goods-received notes and payment reconciliation all sit in one portal, and imports clearing Durban or Cape Town carry inbound traceability from the quay onwards.
A cloud loyalty platform written for the South African trade. A retailer earns on a pack QR scan, on sales-data tiers fed from the distributor system, or by uploading an invoice that passes several layers of checking. Redemption clears to a bank account, to voucher partners, or against a physical reward catalogue.
An AI retail execution platform for chain audits across South Africa. Every display rollout carries its own store list and a reference photograph of what good looks like. Image recognition in the cloud reads facings, eye-level position, brand blocking and competitor share off the picture, so nobody counts by hand.
A cloud sales team LMS for South African FMCG teams. Training arrives four ways: in a classroom with photo attendance, live over Meet, Teams or Zoom, as geo-tagged coaching on the shop floor, or as e-learning taken at whatever pace suits, in English, isiZulu, isiXhosa, Afrikaans or Sesotho. Modules open up as someone meets the criteria for the next level.
Practical pieces on covering both channels at once, picking a distributor system, selling where the signal drops, and proving share of shelf.
Eight reasons it suits food, beverage, dairy, home care and personal care businesses selling across all nine provinces.
Field sales, distribution, loyalty, shelf audits and training all write to the same store. A rep visit, a distributor invoice and a chain audit line up without anyone exporting and retyping.
Promotions, price lists, route plans, audit forms and approval chains are shaped around your channel mix. Launching a new line takes configuration, not a development cycle.
Sequencing the route, scoring the shelf photograph, screening QR claims for duplicates, and answering questions in plain English. Each one sits on a bottleneck that costs real money.
Reps work rural routes and township pockets where the signal comes and goes. Visits, orders and photographs sit on the handset and upload the moment a bar returns.
Access limited by role, encryption in transit and at rest, and a full audit trail, built to support POPIA obligations overseen by the Information Regulator. Credit, promotion and order sign-offs can run through as many as seven sequential stages.
REST APIs and scheduled file transfers connect SAP, Oracle, Microsoft Dynamics, Sage and whichever distributor system is already in place. Nothing has to be torn out first.
Run field sales on its own in Gauteng, or distribution on its own, then add the rest once it has bedded in. No single cutover date and no disruption halfway through a cycle.
The rep app and the retailer app both publish under your own brand on Google Play and the App Store, carrying your logo, your colours and your own splash screen.
