Retail & Modern Trade Field Sales Software for South African Brands

One app, different screens depending on who signs in. A key-account manager gets the buyer calendar for the national chains — range reviews, planogram sign-off, and store audits measured against what was agreed at head office. A rep on independent trade gets a daily route through cash-and-carry, tuck shops and spaza counters in Soweto, Tembisa, Khayelitsha or Umlazi, with a stock check and an order at every stop. The same platform underneath, two entirely different scorecards.

Yes, it is built offline-first. Deep inside a chain store, on a trading floor such as Warwick Junction in Durban, or on a rural route where the bars come and go, the rep still records orders, shelf photographs, GPS and timestamps on the handset. It all syncs the moment a signal comes back, and conflict handling stops a duplicate or a stale entry ever reaching the warehouse.

Yes. A van salesman working spaza and tuck shops around Katlehong sells straight off the vehicle and settles at the counter. A pre-sales rep on a supermarket and wholesaler route through Gqeberha writes the order up for the distributor to deliver the next day. Both work off the same route plan, the same outlet master and the same order screens — a setting decides which flow a given route follows.

It follows the chain as it actually runs: distributor, then independent wholesaler or cash-and-carry, then the retailer — whether that retailer is a chain branch or a counter on a township street. Reps book secondary orders at every tier and each one lands in the cloud DMS for allocation and dispatch. Primary and secondary movement stay in a single view, so a brand can watch a pallet leave a Gauteng distributor and follow it all the way to a shelf in Mdantsane.

Township trade still settles largely in notes, so a cash collection is booked against the invoice with a photograph or a reference. Card, instant EFT and PayShap receipts are captured the same way. Outstanding balance and credit ageing are already on the rep's screen when he walks back in, so a wholesaler who is over his limit is flagged before another order is written. Leakage falls sharply once every rand is tied to a specific invoice.

Every outlet carries a channel tag and a format tag — hypermarket, supermarket, mini-mart, forecourt, cash-and-carry, independent wholesaler, tuck shop or spaza shop. A template then sets how often each format is called on. A national chain branch takes a weekly key-account visit, a busy wholesaler at City Deep a standing weekly slot, and a tight block of spaza counters a daily van run. Coverage reporting names any outlet that fell short of its plan.

Outlets are held on GPS pins with a landmark note rather than a street address, because numbering across much of the independent trade is unreliable. The rep sees each shop as a point on the map with a photograph and a note along the lines of "third stall in from the Bree taxi rank entrance". The plan then sequences the day by proximity, so somebody covering a Johannesburg or Polokwane route for the first time is not depending on a predecessor's memory.

Each visit runs an audit you have configured yourself: is every listed line actually on the shelf, does the planogram match what was signed off, how many facings, what is the shelf price, where did the POSM end up, and what are rivals doing alongside it — with a geo-tagged photograph standing behind each answer. Gaps, delistings and substitutions log on their own. Share of shelf and range compliance then gather by chain, format, metro and province, ready for the next buyer review.

Yes. Batch and expiry ride on every order line and every stock check, so short-dated stock on a supermarket shelf or sitting in a wholesaler's back room is flagged for rotation or return while it can still be sold. The trail this builds supports SAHPRA and SABS record-keeping where a food, beverage or personal-care line falls under those regimes, and it protects the retailer just as much as the brand.

Leadership gets rand offtake, coverage, range compliance and collections, with drill-down by province, metro, channel and distributor. Brand teams get SKU penetration and share-of-shelf movement. Ask 1Voice "which five Western Cape wholesalers grew offtake fastest this month" and the answer arrives without a report being commissioned. The rep app itself is multilingual — English, isiZulu, isiXhosa, Afrikaans and Sesotho among them — so a field team works in the language of its own territory.