Store & Outlet Management Software Vietnam

It holds one master record for every store you sell into, from a tạp hóa and a traditional market stall to a minimart, convenience store or supermarket account. Each record carries its format, segment, territory, coordinates, agreed assortment, order history and assigned Sales Representative, so field teams and supervisors work from the same store data.

Two ways, usually both at once. A distributor's existing retailer list is bulk-uploaded to seed the master, and reps add new stores on the beat as they find them. Every record is defined by format, segment, category and territory, geotagged at the shopfront, and passed through approval before it goes live.

No, and the store record is where that difference lives. A tạp hóa owner controls the whole shelf personally and reorders the pack sizes that sell on that street, so the call turns on availability, credit and small frequent orders. A minimart or supermarket account works to an agreed listing, a planogram and a delivery window, so the call turns on whether what was agreed is actually on shelf. Segmentation lets you set a different visit frequency and a different call objective for each format.

Frequency is attached to the segment rather than typed in store by store. A high-turnover tạp hóa can sit on a weekly call, a slower one on a fortnightly call, and a modern trade account on the schedule its delivery window allows. Regrade the store and the beat plan follows, so coverage keeps up as a neighbourhood shifts.

Yes. Past orders, the last visit outcome, the agreed assortment and the current outstanding balance all sit on the store record, so a rep knows what a store usually takes and what it still owes before proposing the next order. Cash, bank transfer, VietQR and e-wallet collections are recorded against the same store, which keeps the credit position honest in a trade where cash and COD are still common.

A Sales Supervisor typically owns an area covering more than one distributor (nhà phân phối), and each distributor employs its own field team. Because a store belongs to a territory and a segment as well as to a distributor, store-level performance rolls up by area, by format and by distributor at the same time. That is what turns secondary sales from something inferred at month end into something the Supervisor can see store by store.

Because coordinates are the stable identity. Vietnam moved to a two-tier administrative structure of provinces and communes or wards on 1 July 2025, so plenty of legacy address strings on an inherited store list still name tiers that no longer exist, and a dense shophouse street produces near-identical addresses anyway. A geotag pins the exact shopfront, and a geofence confirms the rep was standing at it when the call was logged. The platform is fully cloud-based, with no on-premise setup.