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Why Vietnamese FMCG Brands Run Trade Schemes on 1Channel

A scheme mechanic is designed once, mapped to the exact outlets it should reach, then enforced the moment an order is written.
Scheme Configuration – Build slab, volume, value, free-goods or bonus-pack logic and scope it down to a brand, an SKU, a pack size, or an entire category.
Outlet and Tier Mapping – Point a scheme at the routes, distributor territories and channel types it should reach, whether that's a tạp hóa corner shop or a minimart chain.
Enforced at Order Capture – An outlet that hasn't crossed a slab threshold simply won't be offered it, because eligibility is checked while the order is still being built.
Approval-First Workflow – Publishing and mapping stays with trade marketing and admins, keeping VND promotional budget under central sign-off rather than field-level discretion.
Claim and Settlement Tracking – Both sides of a claim, the originating order and the supporting evidence, stay attached to it, and either party can check where settlement stands at any point.

Sales Force Automation Suite

Field sales tools built for Vietnam's dual-channel market, manage van-sales teams, beat plans and outlet visits across a very deep tạp hóa base and a fast-expanding minimart network

How Our Software Works?

Trade marketing picks the mechanic, a slab, a volume target or a bonus pack, in Settings > Scheme Management, sets the quantity each step needs, and attaches a product list and run window. Who sees it is a separate decision through Scheme Mapping: a route, a territory or a hand-picked outlet list, so a minimart push and a tạp hóa push can run the same week without colliding. Once mapped, the rule travels with the order itself: as each line goes in, the app checks it against those conditions and drops in the discount the moment it's earned, before confirmation.

Mobile app showing active trade schemes and scheme conditions during an outlet visit
Mobile app scheme eligibility check and earned incentives during order capture
Admin dashboard for creating a new scheme and mapping it to outlets
Admin scheme configuration and claim settlement performance dashboard

Insights & Resources

Practical guides for selling and distributing across the Vietnamese market.

Planning Trade Schemes and Promotions Around Tết
DMS

Planning Trade Schemes and Promotions Around Tết

Managing Distributor Credit and Collections in Vietnamese Dong
DMS

Managing Distributor Credit and Collections in Vietnamese Dong

Order-to-Cash with QR Transfers, COD and Cash for Vietnam Distributors
DMS

Order-to-Cash with QR Transfers, COD and Cash for Vietnam Distributors

Batch and Expiry Tracking for Vietnam FMCG and Pharma Distribution
DMS

Batch and Expiry Tracking for Vietnam FMCG and Pharma Distribution

Read More

Rewards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

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Comprehensive Features Overview

Who Runs Sales Scheme Management on 1Channel in Vietnam?

A promotion in Vietnam rarely stops at the first sale. It moves from brand to distributor (nhà phân phối), often on through a sub-distributor or wholesaler, before it reaches the outlet that actually rings it up, and the platform is built to track that whole chain, not just the first leg.

Industries

💡 Fully Customisable: Nothing here is fixed. Scheme rules, channel tiers and approval workflows all get shaped around whatever route-to-market your brand actually runs in Vietnam.
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FMCG Brands

Schemes across tạp hóa outlets and minimarts

Key Distributors

Sub-distributor and wholesaler coverage

Beverages & Dairy

Van-sales and ready-to-sell promotions

Personal Care

Pack-led offers through pharmacies and minimarts

Packaged Foods

Wholesaler and traditional market claim tracking

Home Care

Category pushes across neighbourhood grocery

Distribution Networks

Multi-tier scheme rollout and sign-off

PRICING

Every brand runs trade promotions differently. Pricing depends on user count, modules selected, customisation scope, and how many distributor tiers and outlets you cover.
All plans include cloud hosting, offline-capable mobile apps, onboarding support, and training.

Monthly Plan

Flexible monthly billing in VND
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Celebrating Growth Milestones

At 1Channel, we celebrate every step of our new customers journey, market of geography, or higher customer satisfaction score to become the preferred Field Sales CRM leader.

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Frequently Asked Questions

What does Cloud AI Sales Scheme Management Software actually do?

Who is allowed to set up a scheme?

Can a scheme be narrowed down to one brand or product?

How does an outlet end up qualifying for a scheme?

What does a rep actually see when they open the app at an outlet?

Does this fit how Vietnamese FMCG businesses actually sell?

What happens once a distributor files a scheme claim?