Consumer Durables & Electronics Display Standards Software for Ghana's Dealer Network

A dealer visit runs through four fixed checks: whether the demo unit is switched on, whether the shelf sign shows the price the brand actually agreed, whether the layout matches the brief for that outlet, and whether stock sits where the planogram says it should. A Merchandiser works the checklist inside the app and photographs each item, and the GPS stamp on the photo confirms the visit happened at that dealer, not somewhere else.

Each demo television, refrigerator or handset is logged as a separate line rather than folded into a general shelf photo. The Merchandiser switches it on, photographs it lit, and checks the model against what the brief specifies. A unit found dark, moved to the back, or swapped for a different model raises an exception the same day rather than at the next scheduled visit.

Price tags are photographed at the same time as the facing count, and the figure on the tag is checked against the price list held for that dealer, in GHS. A tag that has drifted from the agreed price, whether marked up or discounted below the floor a brand has set, is flagged as an exception rather than left for a supervisor to notice on a later visit.

The checklist itself does not change, but the brief behind it does. A chain outlet such as Melcom or China Mall carries a shelf position and signage standard agreed at head-office level, while an independent dealer in the Accra or Kumasi cluster works from a simpler layout agreed directly with the dealer. Both are audited to the same photo-and-GPS standard, so a brand can compare compliance across formats on one dashboard.

Every photo attaches to the outlet, the visit date and the specific checklist item it answers, then rolls up automatically into a scorecard for that dealer. A regional manager sees the same photo a Merchandiser captured that morning rather than a summary written after the fact, so a dispute over whether a display was standing is settled by looking at the picture, not by argument.

Coverage genuinely thins on routes north of the main southern belt, and a showroom set deep inside a building can lose signal regardless of city. The app is offline-first: the checklist, the photos and the GPS point all save on the handset the moment they are captured, and the visit uploads in full once a connection returns, so a rural or northern route never loses a completed audit.

Christmas and Easter carry the heaviest footfall for durables dealers, and a signage push for either season is set up with an outlet list, the material each outlet should receive, and an install window. Status updates as each Merchandiser completes a stop, so a trade marketing team can see, while the campaign is still live, which showrooms in Accra or Kumasi never put the branding up rather than finding out once the season has passed.

AI reads each uploaded photo for facings, demo-unit presence and signage placement, trained on the mixed, sometimes crowded counters typical of Ghanaian electronics dealers rather than on a clean studio shot. A photo the model is confident about is scored automatically; anything ambiguous, such as a partly obscured shelf or an odd angle inside a tight showroom, routes to a human reviewer instead of being scored wrongly.

Yes. The retail-execution audit and the dealer's order history sit on the same cloud backend as the 1Channel SFA and DMS, so a brand can see whether a dealer with strong display compliance is also ordering at the volume that display would suggest, or whether a well-presented counter is sitting on old stock. 1Voice AI answers ad hoc questions on either dataset in plain language.

A regional manager sees a scorecard per dealer covering demo power-on rate, signage accuracy, layout compliance and price-tag adherence. Brand leadership sees the same data rolled up by region, comparing Greater Accra and Ashanti against the thinner-coverage north, alongside a live count of demo units currently switched off across the network. 1Voice AI fields specific questions on demand rather than requiring a fixed report.