Consumer Durables & Electronics Retail Merchandising & Store Execution Cloud Software for Kenyan Business

Each chain in Nairobi or Mombasa loads its own check: facings count per SKU, hot zone occupancy, togetherness check, demo unit visibility. Promoters capture GPS-stamped photos. Reports roll up by chain and county.

Each demo unit is a separate task: location, model, power-on check, anti-theft cable presence. Promoters capture install, mid-cycle, and dismantle photos. AI confirms the correct model. Exceptions flag displaced or unplugged units.

Trained on the brand SKU library plus Kenyan chain templates. Handles glare on appliance surfaces, partial occlusion, angle variance. Low-confidence photos route to human review. Retraining absorbs new SKU launches without downtime.

KAMs get a one-page scorecard per chain: demo power-on rate, layout compliance, accessory aisle planogram score, facings count, share-of-shelf. Photo-backed and timestamped. Disputes are settled with the GPS evidence.

Festive campaigns ship with store lists, POSM kits, install windows, and dismantle dates. The app shows the plan per store. Status updates in real time. Exception reports flag stores where POSM is missing or dismantled early.

Single-brand store layouts ship with agreed zone maps, fixture placements, POSM elements, and accessory aisle planograms. Promoters capture before-and-after photos. AI scores layout match. Exceptions route to the brand store team.

Promoters log OOS at SKU and store level during the visit. The platform classifies cause: chain stock issue, supply gap, slow replenishment, delisting. Daily dashboards by chain and category let KAMs escalate immediately.

AI detects own and competitor SKUs in the same photo. Share-of-shelf = facings per brand relative to category total. Trends ship per chain, county, category. Brand teams see competitor expansion before chain sell-out reports surface it.

Trade marketing sees rollout status, POSM deployment rate, audit pass rate, corrective action closure. KAMs see chain scorecards. Leadership sees national execution score, competitor share-of-shelf, and demo unit tracker.

The promoter app is offline-first. Photos, audit checklists, and OOS logs save locally. When signal returns at the storefront, data syncs to the cloud. Conflict-handling prevents duplicate visits after a manual entry.