Retail & Modern Trade Sales Force Automation Cloud Software for Nigerian Business

It is one cloud app with role-based screens. Modern trade KAMs work a buyer calendar for Spar, Justrite, Ebeano and Prince Ebeano: listing reviews, planogram sign-off and store audits. General trade reps run daily beats through open markets, provision stores and kiosks in Lagos, Kano, Onitsha and Aba with shelf checks and order capture. Same platform, different KPIs.

Yes. The app is offline-first. Inside a Spar branch, deep in Onitsha Main Market or on a provision-store beat in Ibadan where the grid is down and network is patchy, reps still capture orders, shelf photos, GPS and timestamps on-device. Everything syncs to the cloud when the signal returns, and conflict handling stops duplicate or stale entries reaching the warehouse.

Yes. A van salesman working kiosks and table-top sellers in Kano can bill and settle on the spot with stock on the vehicle, while a pre-sales rep on a supermarket or wholesaler beat in Port Harcourt books the order for next-day delivery from the distributor. Both use the same beat, outlet master and order screens, and settings decide which flow each route follows.

It mirrors the real chain: distributor to sub-distributor to wholesaler to open-market trader to retailer. Reps capture secondary orders at every tier and the order flows to the cloud DMS for allocation and dispatch. Primary and secondary sales stay visible in one view, so a brand can see stock moving from a Lagos distributor down to a provision store shelf in Ibadan.

Reps log cash, POS, bank transfer and fintech settlement through Opay, Moniepoint, PalmPay or Paystack against each invoice, along with any USSD confirmation reference. Outstanding balances and credit ageing sit on the rep's screen at the next visit, so a wholesaler who is over his limit is flagged before a new order is booked. Collection leakage drops when every naira is tied to an invoice.

Outlets are tagged by channel and format: hypermarket, supermarket, mini-mart, wholesaler, open-market stall, provision store and kiosk. Templates assign cadence per format. A Spar or Ebeano branch gets a weekly KAM call, a busy wholesaler in Onitsha a fixed weekly slot, and dense kiosk clusters a daily van beat. Coverage reports flag any outlet missed against its plan.

Outlets are mapped by GPS pin and landmark, not by street address, because most market and estate routes have no reliable numbering. A rep sees each shop as a point with a photo and a landmark note like "near the second gate at Balogun Market". Route planning orders the day by proximity, so a new rep can run a Lagos or Aba beat without knowing it by memory.

Reps run a configurable audit at each visit: on-shelf availability for every listed SKU, planogram compliance, facings, price checks, POSM placement and competitor activity, all backed by a geo-tagged photo. Out-of-stock, delisting and substitution events log automatically. Share-of-shelf and range compliance reports roll up by chain, format, city and state for buyer reviews and brand teams.

Yes. Orders and stock checks carry batch and expiry, so near-expiry stock on a supermarket shelf or in a wholesaler store is flagged for rotation or return before it becomes a write-off. This matters for NAFDAC-regulated food, drink and personal care lines, where batch traceability and shelf-life discipline protect both the brand and the retailer.

Leadership sees Naira sell-out, coverage, range compliance and collections with drill-down by state, city, channel and distributor. Brand teams see SKU penetration and share-of-shelf trends. 1Voice AI answers plain-language questions like "top five Lagos wholesalers by sell-out growth this month" with no custom report. The rep app supports a multilingual field force across English, Hausa, Yoruba, Igbo and Pidgin, so a rep works in the language of his territory.