Cloud Software Made for South Africa's Automotive & Auto Component Channel

They share one data layer, so anything captured once is never typed again. Account managers run dealer-principal calls in the SFA app, territory reps cover spares wholesalers, fitment centres and workshops with fitment-checked quotes, stock moves through the DMS against batch and serial, a validated fitter scan settles by PayShap or instant EFT, the retail execution module scores what is actually on display, and the LMS certifies dealer staff before a launch reaches the floor.

Every oil pack, brake-pad box and battery carries a unique code under a scratch panel. The fitter peels it and scans it in the app as the part goes on. The server confirms the code has not been claimed before and checks where and when the scan happened, then releases payment straight to the fitter by PayShap or instant EFT. Nobody at the counter sits between the reward and the person who did the work.

The clerk or the rep enters make, model year, derivative and engine code, and gets back valid part numbers with rand pricing and live stock, plus OEM and aftermarket alternatives where a substitution is allowed. Wrong picks fall away, credit notes drop, and a bakkie or minibus-taxi fleet buyer walks out with a firm quote instead of a promise.

Braking sets, airbag modules, steering components and EV cells are recorded at batch or serial level the moment they leave the plant or clear the quay at Durban or Gqeberha. Each invoice binds that serial to a buyer, so a recall, a warranty dispute or a counterfeit enquiry is traced in seconds rather than reconstructed from paper. The resulting trail supports SABS enquiries and internal quality review.

The campaign sets out what good looks like: rack, oil cabinet, battery stand, signage and point-of-sale material. The rep photographs the setup on each call, and AI reads the image for stocked lines, the brand block, and anything a rival has parked alongside. Outlets that have drifted appear on an exception list the same afternoon, not in a month-end pack.

The dealer or workshop logs it against the serial with the invoice reference, a description of the failure and photographs. Technical assessment happens inside the workflow; an approved claim raises a rand credit note and a replacement automatically, and a rejected one goes back with the reason written down. That history stays attached to the serial for as long as the part exists.

The customer scans the serial or QR on the new tyre, battery or oil at the workshop or on the forecourt. That starts the warranty clock from the date of purchase and adds the vehicle owner to a registered base you can reach later with service reminders, offers and WhatsApp messages in the language they picked.

Each launch is packaged as a module: the product story, rand variants and derivatives, who it is aimed at, the demo route, finance options and a short assessment. Until a person passes, the SFA app will not open that model or SKU to them. Brand teams watch certification build up dealer by dealer and province by province in the weeks before go-live.

Sell-out at bay level, fitter enrolment and scan volumes, how business splits across channel tiers, and how ready the network is for the next launch. Account managers get a scorecard per dealer group to plan against, and dealer principals see rep productivity and where training stands. Ask 1Voice for the top five Gauteng workshops on lubricant sell-out and the answer comes back without anyone building a report.

Beyond automotive it carries FMCG and CPG, food and beverage, dairy, home care, modern trade key accounts, pharmaceuticals, consumer durables, cosmetics, financial services, industrial and mining supply, agriculture and seed, and building materials. The same cloud sits underneath, configured differently for each channel shape.