Retail Execution Reading List
Short reads on shelf gaps, planogram AI, store visibility, and the VisiMax app for Kenyan building materials and showroom retail execution.
Cloud merchandising for Kenyan hardware shops, DIY chains, tile showrooms, paint depots, and sanitaryware outlets. Audits, AI, scorecards in one stack.
Cloud campaign brief, field photo capture at the outlet, AI audit scoring. Built for hardware shops, DIY chains, and tile showrooms across Nairobi and upcountry.
Brief each season campaign with reference photos, planogram, and POSM kit list. Long rains roofing push or dry season interior paint push, the cloud tracks dispatch and outlet install in the campaign module.
Field reps hit hardware shops, DIY chains, and tile showrooms on a beat plan. Photos go in with GPS stamp and timestamp. Cement aisle, shade card kiosk, tile sample wall, and roofing rack all captured.
AI reads each photo for facings count, hot zone, togetherness, and competitor adjacency. Scores roll into a chain scorecard. Exceptions route to L2 supervisor review before the chain review meeting.
Short reads on shelf gaps, planogram AI, store visibility, and the VisiMax app for Kenyan building materials and showroom retail execution.
A KE building materials stack: chain campaign brief, L1/L2/L3 audit, AI image recognition, chain visibility scorecard, season campaign rollout.
Campaign briefs per chain log the agreed planogram, POSM kit, install window, and dismantle date. Status tracks per outlet against the season rollout plan.
L1, L2, L3 audits run field self-audit, supervisor review, and KAM spot-check. Photo-plus-GPS evidence forms an audit trail that holds at chain review.
Scorecard per chain: cement aisle compliance, shade card kiosk status, tile sample wall, roofing rack, share-of-shelf. Drill-down by region: Nairobi, Mombasa, upcountry clusters.
AI reads photos for facings count, hot zone occupancy, togetherness, and competitor adjacency across cement, paint, tiles, and roofing. Routine pass-through is auto. Low-confidence frames go to L2 review.
Two flagship 1Channel apps run the entire field-to-channel workflow. Both are available on Google Play and Apple App Store, and both work with the same cloud backend used by the admin portal.
Google Play
Apple App Store
Google Play
Apple App Store
The full cloud retail execution suite with showroom branded zone audits, brand corner tracking, AI image analysis, and chain visibility scorecards for building materials brands.
Explore Platform →Campaign creation with showroom lists and reference images, POSM tracking with photo evidence, and exception alerts for trade marketing teams.
Explore POSM →Multi-level audit workflows (L1, L2, L3), quality scoring, automated mismatch detection, and corrective action routing for building materials channels.
Explore Audits →Self-service campaign setup with budgeted and ad hoc support, store-level rollouts, and execution tracking against the trade marketing plan.
Explore Campaigns →Single showroom master with channel, category, and geography attributes. Outlet onboarding, status tracking, and KYC workflows for retail audits.
Explore Outlets →Plan, deploy, and measure seasonal trade promotions. ROI tracking by promo, chain, and SKU. Eligibility checks at the order stage for building materials channels.
Explore Trade Promo →The merchandiser's mobile app for showroom visits, POSM check, brand corner audit, photo capture, and reporting with offline-first sync.
Explore Mobile App →Showroom profile management with classification by trade type, footfall band, and category mix. Showroom-level audit history and visit log.
Explore Store Management →See VisiMax in action and walk through POSM tracking, showroom audits, and the merchandising workflow for building materials.
