Retail & Modern Trade Retail Merchandising & Store Execution Cloud Software for Kenyan Business

Yes. Each chain gets its own planogram, audit checklist, and KPI weighting. Hypermarket aisles use multi-shelf checks. Supermarkets get a simpler version. The merchandiser app loads the correct check per outlet.

The model is trained on the brand's SKU library plus chain shelf templates. It handles glare, occlusion, angle, and mixed stacks. Low-confidence photos route to a human reviewer, not auto-pass or fail.

KAMs walk into JBP with a chain scorecard: execution compliance, end-cap install, share-of-shelf, OOS rate, POSM presence. Every data point is photo-backed and GPS-stamped. The buyer cannot dispute what the audit trail shows.

Yes. End-cap and gondola windows are configured with start and end dates, location, POSM elements, and SKU mix. Merchandisers capture install, mid-window, and dismantle photos. Exceptions fire when install fails or POSM is missing.

OOS events are logged by SKU and store on the visit. The platform classifies cause: chain stock, supply gap, slow replenishment, or delisting. Daily OOS dashboards let the KAM raise it with the chain, not wait for JBP.

Festive rollouts are scheduled campaigns with chain store lists, POSM kits, install windows, and dismantle dates. The app shows the plan per store. Exception reports flag outlets where POSM is missing or dismantled early.

Promoter shifts are geo-locked with photo check-in. Promoters log demo events, conversations, conversions, and POSM compliance. The supervisor signs off in a parallel L2 audit during the shift.

Shelf photos run through AI for own-brand and competitor SKU detection. Share-of-shelf is facings per brand over category total. Reports show trends per chain, region, category, and store. Brand teams see competitor expansion early.

Trade marketing sees rollout status, POSM deployment, audit pass rate, and corrective action closure. KAMs see chain scorecards for JBP. Drill-downs go from country to chain to store to individual photo with audit trail.

Yes. The app is offline-first. Inside a Carrefour or Naivas where signal drops, merchandisers capture photos, complete audits, and log OOS SKUs. Data uploads once signal returns. Conflict rules prevent duplicate visits.