Consumer Durables & Electronics Retail Merchandising Cloud Software for Nigerian Business

Each outlet class carries its own check. A dealer stall inside Alaba International Market, a phone counter in Computer Village Ikeja, and a branded showroom in Lekki do not run the same list. The app serves the matching checklist: facings per SKU, hot-zone occupancy, demo-unit visibility, POSM presence. Promoters capture GPS-stamped photos and scores roll up by market, city, and state.

Each demo unit is a separate task: location, model, power-on check, and security-cable presence on high-value phones and tablets. Promoters capture install, mid-cycle, and dismantle photos. AI confirms the correct model is on display. Exceptions flag units that are off, moved to the back, or swapped for a competitor set.

The model is trained on the brand SKU library plus the crowded, mixed-brand counters typical of Alaba, Ladipo, and Onitsha open markets. It copes with glare on TV and fridge fascias, partial occlusion by boxes, and steep camera angles inside tight stalls. Low-confidence photos route to human review, and retraining absorbs new phone and appliance launches without downtime.

Key-account managers get a one-page scorecard per dealer or showroom: demo power-on rate, layout compliance, accessory-wall planogram score, facings count, and share-of-shelf against rival brands. Every number is photo-backed and timestamped, so disputes with a large Lagos or Onitsha dealer are settled on the GPS evidence rather than argument.

Detty December, Sallah, and back-to-school pushes ship with outlet lists, POSM kits, install windows, and dismantle dates. The app shows each promoter the plan per outlet, status updates in real time, and exception reports flag stalls where the branding never went up or was pulled down early. You see spend against visibility while the campaign is still running.

Promoters log out-of-stock at SKU and outlet level during the visit. The platform classifies the cause: dealer holding cash instead of restocking, a supply gap from the distributor, slow replenishment, or FX-driven price freezes on imported stock. Daily dashboards by market and category let key-account managers escalate the same day.

AI detects own and rival SKUs in the same photo, so a Hisense, TCL, LG, or Samsung wall is counted automatically. Share-of-shelf is facings per brand against the category total. Trends ship per market, city, and category, and brand teams see a competitor expanding in Alaba or Kano weeks before sell-through reports would surface it.

The promoter app is offline-first, which matters in Nigeria where grid power drops without warning and signal is patchy inside a dense market block. Photos, audit checklists, and out-of-stock logs save on the device and sync to the cloud once signal returns at the roadside. Low-battery UX keeps the app usable through a long shift on a single charge.

Yes. Retail execution runs on the same cloud backend as the 1Channel SFA and DMS, so each audit attaches to the promoter's visit and the dealer's order history. Brand teams trace visit to audit to secondary sale in one view, whether the dealer paid by cash, bank transfer, or through Opay, Moniepoint, or PalmPay. 1Voice AI answers the ad hoc questions in plain language.

Trade marketing sees rollout status, POSM deployment rate, audit pass rate, and corrective-action closure. Key-account managers see dealer and showroom scorecards. Leadership sees a national execution score across Lagos, the South-East, and the North, plus competitor share-of-shelf and a live demo-unit tracker. 1Voice AI fields one-off queries on demand.