Retail & Modern Trade Training & Learning Cloud Software for Nigerian Business

A short module maps each modern-trade account: buyer and category-manager roles, contact protocol, listing and shelf-space terms, and the review calendar for chains such as Spar, Justrite, and Ebeano. Key account managers clear a quick assessment before booking the first meeting at a head office in Lagos or Abuja, so nobody walks in cold.

Yes. Separate tracks are built for each channel. Modern-trade tracks cover chain negotiation and planogram standards, while general-trade tracks cover open markets, provision stores, kiosks, and table-top sellers, plus how to work distributors, sub-distributors, and wholesalers in places like Onitsha Main Market, Balogun, and Kantin Kwari. Reps train only on the channel they cover.

A dedicated module breaks down chain listing terms, shelf and gondola-end costs, and trade-spend bands in Naira, along with the internal approval matrix. Key account managers learn the sign-off flow and FIRS-compliant invoicing before they commit any budget on a range review, so spend is never approved by someone who has not passed the module.

Photo-based standards cover planogram compliance, share of shelf, POSM placement, price-tag accuracy, and NAFDAC batch and expiry checks on the shelf. Merchandisers pass an image quiz before they are cleared to audit a store, whether that is a Spar in Lekki or a busy provision store in Aba, so audits read the same across every outlet.

Promoters record their pitch on the app in English, Pidgin, Hausa, Yoruba, or Igbo to match the shopper base of their location. Trainers score tone, product accuracy, and shopper handling. Failed attempts trigger refresher content. Only certified promoters are assigned to a shop floor or a market activation shift.

Demo flow modules carry step-by-step videos: stand setup, sampling rules, taking payment by cash, bank transfer, USSD, or a wallet such as Opay, Moniepoint, or PalmPay, and returns handling. Demo specialists pass the flow quiz before working a weekend activation at a modern-trade outlet or an open-market event.

Yes. Briefings for Christmas, Sallah (Eid), Easter, and back-to-school deploy as short modules a couple of weeks before each campaign. Content covers the SKU mix, gift and bundle packs, price points, and promoter scripts for both chains and open markets. A quiz pass confirms every promoter and merchandiser is ready before the campaign goes live.

Yes. The platform is built mobile-first for weak signal and frequent grid blackouts. Merchandisers download modules over Wi-Fi at the branch, then study while moving between outlets. Videos run under three minutes and quizzes under two, so they finish between visits. Attempts are stored on the phone and sync on their own once the network returns.

Certification status feeds the SFA app. An uncertified promoter cannot be rostered to a chain or a new product launch, and an uncertified key account manager cannot book a listing meeting. Expired certificates trigger a refresh module. Brand teams see a live readiness view by account, channel, and city from Lagos to Port Harcourt.

Yes. The employee LMS app and the trainer app publish under your brand on Google Play and the App Store, on the same cloud backend. Agency promoters and direct-hire merchandisers can run on one app or two, which suits FMCG brands that mix a field agency for modern trade with an in-house general-trade team.