Retail & Modern Trade Retail Merchandising Cloud Software for Nigerian Business

Yes. Each modern-trade chain gets its own planogram, audit checklist, and KPI weighting. A large Spar branch in Lagos uses a multi-aisle, multi-shelf check, while a smaller Ebeano or Justrite outlet gets a simpler version. The merchandiser app loads the correct check per store, so field teams never guess which standard applies at which fascia.

Yes, and in Nigeria that is the whole point. The same platform runs a share-of-shelf audit inside a Prince Ebeano supermarket and a visibility check at a provision store, kiosk, or open-market stall in Balogun or Onitsha Main Market. Each outlet is tagged by channel, served its own checklist, and rolled up so brand teams see modern trade and general trade side by side.

The model is trained on the brand's SKU library plus chain shelf templates. It copes with glare, occlusion, awkward angles, and the mixed stacks common on a crowded provision-store shelf or a supermarket gondola. Photos the model is unsure about route to a human reviewer rather than auto-passing or failing, so a merchandiser is never scored on a guess.

Key account managers walk into a review with a chain scorecard: execution compliance, end-cap and gondola install, share-of-shelf, out-of-stock rate, and POSM presence. Every data point is photo-backed and GPS-stamped. When a Spar or Justrite buyer disputes what happened on the ground, the audit trail settles it without argument.

Yes. End-cap, gondola, and secondary-display windows are configured with start and end dates, store location, POSM elements, and SKU mix. Merchandisers capture install, mid-window, and dismantle photos. Exceptions fire when a display is not built, is dismantled early, or the agreed POSM never went up in a paid-for spot.

Out-of-stock events are logged by SKU and store on the visit. The platform classifies the cause: chain warehouse stock, a supply gap from the distributor, slow replenishment, or a delisting. In general trade it flags where a provision store or wholesaler has run dry so the van-sales or pre-sales rep can restock, and daily dashboards let the KAM raise chain gaps immediately rather than waiting for the next review.

Festive rollouts are scheduled campaigns with store lists, POSM kits, install windows, and dismantle dates. The app shows the plan per store, whether it is a Spar in Abuja or a cluster of provision stores in Aba. Exception reports flag outlets where the Christmas, Sallah, or Easter POSM is missing, damaged, or was taken down before the window closed.

Yes. The app is offline-first, which matters in Nigeria where mobile signal drops deep inside a large store and network is patchy across open markets in Kano or Port Harcourt. Merchandisers still capture photos, complete audits, and log out-of-stock SKUs when there is no signal and when the grid is down and NEPA power has cut the store's Wi-Fi. Data syncs once signal returns, and conflict rules prevent duplicate visits.

Shelf photos run through AI for own-brand and competitor SKU detection. Share-of-shelf is calculated as facings per brand over the category total. Reports show trends per chain, region, category, and store, so a brand team spots a rival expanding its block in Ibadan supermarkets or crowding a provision-store counter in Onitsha before it costs a listing.

Checklists and prompts can be presented so a multilingual field force working across English, Hausa, Yoruba, Igbo, and Pidgin can run a visit without friction. A merchandiser covering Kano markets and a colleague covering Lagos modern trade follow the same structured audit, and every answer, photo, and score lands in one comparable dataset for the brand team.

Trade marketing sees rollout status, POSM deployment, audit pass rate, and corrective-action closure. Key account managers get chain scorecards for buyer reviews, and general-trade leads get coverage and visibility roll-ups by territory and corridor. Drill-downs run from national, to Lagos or South-East, to chain, to a single store and its individual photo with full audit trail.