Retail & Modern Trade Training & Learning Cloud Software for Saudi Business

A short module maps each modern-trade account: buyer and category-manager roles, contact protocol, listing and shelf-space terms, and the review calendar for chains such as Panda, Othaim, and Carrefour Saudi Arabia. Key account managers clear a quick assessment before booking the first meeting at a head office in Riyadh or Jeddah, so nobody walks in cold.

Yes. Separate tracks are built for each channel. Modern-trade tracks cover chain negotiation and planogram standards, while traditional-trade tracks cover souqs, baqalas, and mini-markets, plus how to work distributors and wholesalers supplying that channel. Reps train only on the channel they cover.

A dedicated module breaks down chain listing terms, shelf and gondola-end costs, and trade-spend bands in SAR, along with the internal approval matrix. Key account managers learn the sign-off flow and ZATCA/Fatoora-compliant invoicing before they commit any budget on a range review, so spend is never approved by someone who has not passed the module.

Photo-based standards cover planogram compliance, share of shelf, POSM placement, price-tag accuracy, and GS1-standard batch and expiry checks on the shelf, aligned with SFDA track-and-trace requirements. Merchandisers pass an image quiz before they are cleared to audit a store, whether that is a hypermarket in Jeddah or a baqala in Dammam, so audits read the same across every outlet.

Promoters record their pitch on the app in Arabic, English, or another language common among Saudi Arabia's expatriate workforce, matched to the shopper base of their location. Trainers score tone, product accuracy, and shopper handling. Failed attempts trigger refresher content. Only certified promoters are assigned to a shop floor or a souq activation shift.

Demo flow modules carry step-by-step videos: stand setup, sampling rules, taking payment by cash, mada, or a wallet such as STC Pay, and returns handling. Demo specialists pass the flow quiz before working a weekend activation at a modern-trade outlet or a souq event.

Yes. Briefings for Ramadan, Eid, the Hajj and Umrah pilgrimage seasons, and back-to-school deploy as short modules ahead of each campaign. Content covers the SKU mix, gift and bundle packs, price points, and promoter scripts for both chains and baqalas. A quiz pass confirms every promoter and merchandiser is ready before the short, sharp demand window opens.

Yes. The platform is built mobile-first for a country where reps cover long inter-city distances and summer heat can stretch a working day, even with reliable connectivity. Merchandisers download modules over Wi-Fi at the branch or depot, then study while moving between outlets. Videos run under three minutes and quizzes under two, so they finish between visits. Attempts are stored on the phone and sync automatically once a connection is available.

Certification status feeds the SFA app. An uncertified promoter cannot be rostered to a chain or a new product launch, and an uncertified key account manager cannot book a listing meeting. Expired certificates trigger a refresh module. Brand teams see a live readiness view by account, channel, and city from Riyadh to Jeddah and Dammam.

Yes. The employee LMS app and the trainer app publish under your brand on Google Play and the App Store, on the same cloud backend. Agency promoters and direct-hire merchandisers can run on one app or two, which suits FMCG brands that mix a field agency for modern trade with an in-house traditional-trade team.