Automotive Retail Merchandising Software for Parts Counters and Workshops in Vietnam

A shelf sells on its own; a counter sells through the person standing behind it. So the check covers what sits within reach of the service adviser, whether the fitment chart still matches the range being sold, whether the oil stand is stocked and clean, and whether the genuine-part marker is visible to the customer paying for the job. A branded workshop, an independent garage, a parts shop and a tyre bay each load their own version when the visit opens.

Fitment charts, grade guides and rack headers are issued as tasks with an install window and a reference image. The Merchandiser photographs the wall on installation and again on later rounds, so a chart that has fallen behind the current range, or been papered over by a rival, surfaces on the next visit rather than at a year-end review.

That is the case it is tuned for. Training draws on the brand's own part library alongside frames captured in Vietnamese workshops and parts streets, where the light is poor, cartons are stacked three deep and half the counter is behind a waiting customer. Low-confidence frames go to a human reviewer, and new part codes are added by retraining rather than by rewriting every checklist.

The Key Account Manager opens one page per distributor: counter share, signage currency, availability of the fast-moving service lines, rival presence, and the movement since the last review. Every line is backed by a dated photograph. The meeting stops being an argument about whose recollection is right and becomes a decision about what to fix first.

A drive is a scheduled campaign with an outlet list, a kit, an install window, a take-down date and reference shots. Tet pulls in two directions here, the stock-up before the holiday and the servicing rush once people are back on the road, and the North and the South rarely prepare on the same clock. Trade marketing watches installation land outlet by outlet instead of waiting for a closing report.

Each stand is a task carrying a position in the shop, a grade mix and a signage brief. Photographs are taken at installation, mid-cycle and take-down. Alerts fire when the wrong grades appear, when the stand has been pushed behind a door, or when branding has faded past the point of doing any work. Trade marketing and finance can then set real placement against the VND budget approved for it.

The Merchandiser logs the missing part at code and outlet level during the visit and tags a reason: the distributor is short, delivery slipped, the workshop under-ordered, or the line has been dropped. That reaches the Sales Supervisor the same day, which matters when the part in question is a filter or a brake pad the bay turns over every week.

One photograph is read for your parts and for whatever sits beside them, and presence is counted as visible facings against the counter total. The numbers trend by outlet, route, region and category, so a rival lubricant range spreading through a cluster of workshops shows up long before it reaches your sell-out figures.

The Sales Supervisor sees today's visits and the corrections still open. Trade marketing follows installation, kit consumption and audit pass rates. Key Account Managers hold the distributor view. Leadership reads the national picture split North, Centre and South, then drills from that straight down to a single photograph of one counter.

Visit frequency is set per outlet, not per calendar. A dense city cluster may take a short counter check every week and a full display audit monthly, while a provincial route running between towns is planned as a longer loop with a fuller checklist at each stop. Field teams work a Monday to Friday week with Saturday mornings common in trade, so audits are timed away from a bay's busiest hours. On remote mountain and delta stretches the app holds the visit locally and syncs once the connection returns.