Building Materials Training & Learning Management for Vietnam's Dealers and Trades

Turnover at the dealer counter is normal in this trade, and it resets product knowledge every time someone leaves. A new joiner is enrolled from their HR record into a fixed first-week sequence: how the range is structured, what each product is specified for, the VND bands that go with it, and the questions customers ask most. Each stage unlocks the next, and a short assessment is what clears the joiner to advise rather than a supervisor's judgement. Reporting then shows which counters are genuinely covered and which are running on a single trained person.

A counter that argues on price loses to whatever is cheaper that week, and the customer who buys down frequently returns with a complaint. Specification modules give counter staff something concrete to say instead: which substrate a product suits, what coverage to expect from a unit, how long the surface needs before the next trade arrives, and precisely what a cheaper substitute leaves out. Scenario questions rehearse that exchange so it is not being attempted for the first time in front of a waiting customer.

The trade track is video-led and deliberately short. Each module covers a single technique: mixing ratios and curing time, joint spacing and setting, coat intervals, pipe runs, or termination and earthing practice. A handful of questions follows, and a weak answer books a refresher rather than issuing a badge. Points earned on a cleared track settle in VND through the loyalty module, inside the same app the trade already uses to register purchases.

That is the main commercial argument for running it. In this category the majority of complaints trace back to how a product was applied rather than to the product itself: a coating laid over a damp substrate, tiles set without movement allowance, an adhesive worked well past its open time. Training the people who do that work, and re-training them precisely where questions were missed, addresses the cause instead of the symptom. Recurring complaint themes can be fed back into the module set so the following round of training answers what actually went wrong in the field.

Certification status is read by the sales app itself. Technical ranges stay locked until the relevant module is passed, and each certificate carries an expiry, so a lapse re-locks the range rather than quietly persisting. When a Sales Representative attempts to book an order on a gated range, the app checks status first and routes them to the outstanding module. Sales Supervisors and Area Sales Managers can see readiness by team ahead of a launch window instead of discovering the gap once stock has already shipped.

That gap is exactly why training is run centrally. In Vietnam the distributor (nhà phân phối) typically employs the salesman team, while the brand employs the Sales Supervisor and Area Sales Manager layer sitting above it. Enrolment here is driven by role and territory rather than by employer, so a distributor's team receives the same range and technique modules as brand staff. The brand gets completion and pass rates across the whole network without needing to own the payroll behind it.

Yes, and most rollouts mix all four. A significant range launch justifies a classroom session with attendance captured on the spot. Virtual sessions suit teams spread between the North, the Centre and the South, where flying everyone to one room is not a sensible use of a week. In-shop coaching is logged at the dealer counter during a normal call, often a Saturday morning when trade counters are busy. Self-paced modules carry the remainder, including the trades, who will realistically only ever do this on a phone.

Reporting is organised around readiness rather than around courses attended. Brand teams see which dealers can actually advise on a new range before it ships to them. Training teams see pass rates by module and where questions are consistently missed, which usually says more about the module than about the learner. Key Account Managers see counter coverage and the refresher backlog per account. Breakdowns across the North, the Centre and the South show where a follow-up trip is worth the distance. The 1Voice AI assistant answers these in plain language without a report being commissioned.

Course completion is the weakest available measure, so it is not the one to manage against. The useful comparisons pair learning records with what the business already captures: whether certified counters shifted their mix towards specified ranges, whether complaints on a range fell after its technique track went out, whether trades who cleared a module now order the correct ancillary products alongside the main one, and whether representatives who passed a range module quote it inside the intended VND band. Because the learning records and the sales records sit on one platform, those comparisons do not require a separate reconciliation exercise.

Yes. The counter, trade and installer apps can publish under your own brand on Google Play and the Apple App Store, carrying your logo, colours, splash screen and content, while the cloud backend stays shared. Audiences can sit together in one branded app or be split across separate ones. REST APIs plus SCORM and xAPI support let you load existing safety or application-technique libraries you already own, and access can be tied to your corporate identity provider.