FMCG & CPG Retail Merchandising & Store Execution Cloud Software for Kenyan Business

Cloud platform for supermarket chain shelf audits, hypermarket planogram checks, duka shelf execution, POSM compliance, AI image recognition, fridge and cooler checks, and visibility scoring across Nairobi and Mombasa outlets.

Merchandiser captures a GPS-stamped shelf photo. AI identifies SKUs, counts facings, checks hot-zone placement, and scores brand togetherness. Mismatches flag automatically. New launches train into the SKU library within days.

L1: merchandiser self-audit at the duka or supermarket. L2: supervisor reviews a sample with quality scoring. L3: brand or regional manager spot-checks flagged outlets. Each layer adds independence to the execution data.

Composite score combining SKU facings count, eye-level hot-zone presence, brand togetherness, and POSM compliance. One number per outlet. Track over time. Compare against competitors at the same supermarket or duka.

Trade marketing builds the campaign with store list, POSM elements, and reference images. Field teams see per-store deployment plans on mobile. GPS-stamped photos run L1 self-audit plus AI checks. Exception reports flag missed outlets.

Planograms sit at channel and outlet level. New launches and delists update the planogram, which syncs to merchandiser apps. Effective dates control the audit reference. Old planogram history stays intact for trend reports.

Yes. Outlets carry channel attributes. Supermarket chains and hypermarkets get one audit checklist. Duka and kiosks get a simpler general-trade checklist. Reports slice by channel mix for FMCG execution tracking.

Store profile, active campaigns, expected planogram, audit checklist, and previous visit notes. Capture GPS-stamped photos, answer questionnaires, mark POSM status. Offline-first sync keeps low-coverage rural duka visits running.

Promos carry dates, eligibility, and target outlets in KES. Audits check price-off shelf talkers, end-cap displays, and gondola placement. ROI dashboards link promo cost to visibility execution and secondary sales lift.

National execution scores, channel breakdown, top and bottom regions across Nairobi and Mombasa, competitor share, and campaign ROI. Drill-downs run country to region to outlet to individual visit photo.