Consumer Durables & Electronics Merchandising Software for South African Brands

They do, and in practice they have to. A national chain aisle gives you bay space and a planogram to defend. A franchise showroom is judged on how its demo wall is set. An independent counter beside Warwick Junction is judged on facings and whether the branding survived the week. Every outlet is tagged with its grade, and checking in opens the list written for that grade. The frames are geotagged, and the scores collect by outlet, metro and province.

Every unit is its own task, with a shelf position, an allocated model, a power-on step and a cable check on anything worth stealing. The promoter photographs it at fitting, again part-way through the cycle, and once more when it comes down. Image recognition confirms the unit on show is the model you allocated. Exceptions catch anything dead, pushed to the back of the bay, or quietly replaced with a competitor's set.

It is trained on your own model library alongside layout templates drawn from South African chain aisles, franchise showrooms and independent counters where four badges share a single wall. Reflections off television and fridge fascias, cartons half-covering the shelf, and a frame shot from whatever angle a narrow store allowed are ordinary inputs rather than edge cases. Where confidence is low the frame goes to a human reviewer, and a newly launched handset or appliance is absorbed by a short retraining cycle with nothing taken offline.

The account manager walks in holding one page per dealer or showroom: how many display units were live, planogram match, the accessory-wall score, facings held, and share of the wall against rival badges. Each figure traces back to a dated photograph with coordinates on it, so a disagreement with a large Gauteng or KwaZulu-Natal dealer is settled by looking at the evidence rather than trading recollections.

Black Friday, the December festive run and the January back-to-school push each load as a scheduled campaign carrying its store list, its kits, a fitting window and a take-down date. Every promoter sees the plan for the outlet in front of them, status moves as visits close, and the exception report names the stores where branding never went up or came down early. Spend and visibility sit side by side while the drive is still live.

The promoter logs the gap by model and by store before leaving the call, and tags why it happened: the dealer held cash back instead of reordering, the distributor never delivered, replenishment has stalled, or ordering paused as rand price lists moved. It reaches the daily dashboard by area and category that evening, so the account manager can take it up the same day.

One frame carries your models and everybody else's, and the platform separates them without anyone counting by hand. Share of the wall then reads as facings per brand over the category total. Those numbers trend by outlet, by metro and by category, which is how a brand team notices a rival taking space in Cape Town or Gauteng weeks ahead of anything the sell-through data will admit.

It does. Coverage still runs thin on long rural routes and in pockets of the townships that the same promoters call on every week, and mobile data is not cheap enough to waste on a chatty app. Photographs, checklists and stock-gap records all complete on the handset with nothing connected, then upload the moment a bar returns. Battery-light design keeps it usable across a full shift on one charge.

Yes. Retail execution shares its cloud backend with the 1Channel SFA and DMS, so an audit attaches to the promoter's visit and to what that dealer has actually ordered. A brand team follows visit to audit to secondary sale in a single view, whether the dealer settled by card, instant EFT or PayShap. 1Voice AI takes the one-off questions in plain language.

Trade marketing follows rollout, kit deployment, audit pass rates and how fast corrective actions close. Account managers hold the dealer and showroom scorecards. Leadership reads a national execution score across all nine provinces, rival share of the wall, and a live view of which display units are running. Each of those drills from the national figure down to a single photograph. 1Voice AI answers whatever is left on demand.