Retail & Modern Trade Training & Learning Cloud Software for Vietnamese Business

Each chain, illustrated by names such as WinMart, Bach Hoa Xanh, and Co.opmart, gets its own structured module covering buyer contact protocol, listing and shelf-space terms, and that chain's review calendar. A key account manager cannot book a first meeting until a chain-specific assessment is cleared, which rules out negotiating on terms nobody has actually studied.

Both, on separate tracks. The modern trade track covers chain-specific negotiation and planogram standards. A second track is built for tạp hóa and traditional-market coverage, including how to work distributors, sub-distributors, and wholesalers. A rep or merchandiser only sees the track that matches the channel and accounts they actually work.

A dedicated module, one per chain, breaks down listing terms, shelf and gondola-end costs, trade-spend bands in VND, and the internal approval matrix that sits behind them. The sign-off flow has to be learned before a key account manager commits budget on a range review; a chain's spend is never approved by someone who skipped that chain's module.

An image-based quiz on that specific account's planogram standard, since every modern trade chain sets its own. The certification is scoped narrowly, to the chain rather than to the role, so a merchandiser cleared for one chain still has to complete a separate module before auditing a different one.

A structured path, starting with channel and role fundamentals and moving into chain modules specific to whichever accounts they are assigned. Neither a buyer meeting nor a store visit can be scheduled until the relevant chain certification is done; managers can track onboarding time and pass rates broken down by manager and by account.

Automatically, and immediately: a revision to trade-spend bands, listing terms, or planogram layout triggers a short refresher module for every key account manager and merchandiser certified on that account. Nobody's next meeting or store visit happens on an outdated standard, because a quiz pass is required to confirm the update actually landed.

Short modules, timed with enough lead for each region, since the north and south of Vietnam do not stock for Tết on the same clock. SKU mix, gift and bundle packs, price points, and merchandising priorities are covered for both modern trade chains and traditional markets, and a quiz pass is the checkpoint that confirms every merchandiser and key account manager is ready before the peak actually starts.

Course completion is tracked but treated as a secondary number. What matters is that certification status links directly to store-audit results and account-level chargeback records, giving a manager a way to check, by account, region, or individual, whether a chain's compliance score and chargeback rate genuinely moved after a certification round.

It feeds straight into the SFA app. Without a pass on a chain's planogram module, a merchandiser cannot be rostered to that account; without a pass on a chain's trade-terms module, a key account manager cannot book a listing meeting there. A certificate that lapses triggers its own refresh module, and brand teams can see readiness live, by account, role, and region.

Yes, both of them. The employee LMS app and the trainer app publish under your brand name on Google Play and the App Store, running on the same cloud backend underneath. Whether agency merchandisers and direct-hire key account managers share one app or work from two is a choice, which fits FMCG brands running a field agency for modern trade alongside an in-house general-trade team.