Retail & Modern Trade Sales Force Automation Cloud Software for Vietnamese Business

Same app, role-based screens. On the HQ side, a Key Account Manager works a listing calendar for modern trade chains such as WinMart, Bach Hoa Xanh and Co.opmart, covering range negotiation, planogram sign-off and promotion agreements. On the ground, a Merchandiser or Sales Representative is out at individual branches, from Hanoi and Ho Chi Minh City down to Da Nang and the wider minimart network, checking stock against that listing, planogram compliance and secondary display. Different KPIs track each role even though the platform underneath is the same one.

Because each chain is mapped both by HQ account and by individual branch, a Sales Supervisor can set a different visit frequency for each format rather than a blanket rule: a hypermarket or large supermarket branch might sit on a longer cycle, while a minimart branch in a fast-growing provincial town needs a tighter one. Route plans stretch from Hanoi and Ho Chi Minh City through Da Nang and out to the smaller provincial towns the minimart chains are now reaching, and a coverage report catches anything a Merchandiser or Sales Representative missed against that plan.

No, one platform covers both. When a Merchandiser visits a branch, they record planogram compliance, stock against the listing and secondary display placement; a Sales Representative, either on that same visit or a following one, places the replenishment order and checks promotional compliance. Because both roles pull from the same branch master and visit calendar, a Sales Supervisor sees the merchandising side and the order side of a visit together, on one screen, rather than reconciling two reports.

The platform mirrors how the trade actually works rather than simplifying it: even when a Key Account Manager negotiates a listing directly with chain HQ, physical supply to many modern trade branches still runs through a nhà phân phối, or distributor, network. An order raised at branch level flows to the cloud DMS for allocation and dispatch from there. Primary and secondary sales stay in one view throughout, so a Sales Supervisor can trace stock all the way from the distributor down to a specific shelf in a specific branch.

Cash gets logged the same as any other rail: a Sales Representative records it against the invoice alongside VietQR and e-wallet settlement through MoMo, ZaloPay, VNPAY or Viettel Money, and cash on delivery is supported for branches that still settle that way. At the next visit, outstanding balances and credit ageing are already sitting on the rep's screen, which means a branch account that's over its limit gets flagged before a new order goes through, not after.

No, and that's deliberate. Every branch carries a chain and format tag, hypermarket, supermarket, minimart or convenience store, and a template sets the cadence per format rather than per chain: a large supermarket branch might get a weekly Merchandiser check, while a dense cluster of minimart branches in an expanding provincial network gets grouped onto a tighter, more frequent route. Whatever the cadence, a coverage report flags any branch that falls behind its own plan.

Ahead of the peak, a Key Account Manager schedules Tết listing and display negotiations with chain HQ, and once agreed, that display plan, endcap placement, festive cartons, promotional space, gets logged against each individual branch. As Tết approaches, Merchandisers check on the ground that the negotiated display is actually live where it's supposed to be, so a gap between what HQ signed off and what a branch has actually put up gets caught early enough to still fix it.

A Merchandiser captures it as part of a configurable audit run at every visit, checking on-shelf availability against the listed range, planogram compliance, facings and pricing, plus a geo-tagged photo of whatever the competitor has placed on that same shelf. That data then rolls up into share-of-shelf and range compliance reports by chain, format and region, ready for the Key Account Manager to walk into the next HQ review with.

Batch and expiry travel with every order and every stock check, which means the system can flag near-expiry stock for rotation or return well before it turns into a write-off rather than after. That discipline matters most for lines regulated by the Drug Administration of Vietnam and the Vietnam Food Administration, where traceable batches and enforced shelf-life protect the brand and the retailer in equal measure.

Leadership gets sell-out, coverage, listing compliance and collections, all drillable down to chain, region and branch, while brand teams work off SKU penetration and share-of-shelf trends instead. Rather than filing a custom report request, someone can just ask 1Voice AI something like which minimart branches around Da Nang missed their Tết display check this week and get a plain-language answer. On the training side, new Merchandisers and Sales Representatives go through structured onboarding built into the app itself, so a new joiner can start running a branch visit route without needing prior product experience first.